E-Commerce Specialist (Marketing & Operations)

TopCrop — Bhubaneswar (Onsite)

Compensation:

Experience:

Industry:

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About TopCrop

TopCrop is building next-generation global supply chains for natural, organic, and regenerative agri-products. We are backed by IIMA Ventures, a-IDEA NAARM, NIAM, AIC - ISB and angel investors.

We partner with FPOs, farmers, and processors across India to bring high-quality essential oils, dehydrated fruits and vegetables, and spices to international buyers. We are backed by leading incubators and accelerators and are assembling a high-performance core team to scale our international footprint.

Role Overview

E-commerce Marketing

global e-commerce, agri exports, and digital marketing.

Key Responsibilities

E-Commerce Marketing

• Manage and optimize product listings on global B2B/E-commerce platforms (Amazon, Etsy, Faire, Alibaba, IndiaMART Export Hub, etc.).
• Conduct keyword research, competitor analysis, and pricing benchmarking for US, UK, UAE, and Australia.
• Execute advertising campaigns (Amazon PPC, Meta/Google ads for export funnels) under guidance.
• Improve product content — titles, creatives, A+ content, descriptions.
• Track performance metrics (traffic, conversion, ACOS, ROI) and prepare weekly dashboards.

Export Operations Support

• Coordinate internally for order processing, packaging, labelling, and shipment readiness.
• Work with logistics partners (courier export, air cargo, freight forwarders) for e-commerce export shipments.
• Ensure compliance with destination-country requirements (FDA/USDA/UK/EU standards where applicable).
• Maintain SKU-level inventory tracking for export e-commerce.

Customer & Marketplace Management

• Respond to buyer inquiries, quotations, and sample requests on marketplaces.
• Handle marketplace support tickets, payment reconciliation, and operational issues.
• Assist in onboarding new digital sales channels and international distributors.

Requirements

• Bachelor’s degree in Marketing, Commerce, Agriculture, Business, or related field.
• 0–2 years of experience in e-commerce, digital marketing, or export operations.
• Strong analytical mindset and comfort with tools like Excel/Sheets.
• Ability to learn export documentation, shipping processes, and international compliance.
• Good communication skills and attention to detail.

Good to Have

• Experience with Amazon Seller Central, PPC ads, or B2B export platforms.
• Exposure to agri-products, natural ingredients, or FMCG exports.
• Knowledge of Photoshop/Canva for basic creatives.

What You’ll Gain

• Hands-on exposure to

  international e-commerce exports

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• Opportunity to work on real-world marketing and operations for high-value global markets.
• Fast-track learning; potential to grow into

  E-Commerce Manager or Export Sales Manager

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• Part of a mission-driven core team building India's next agri-export powerhouse.