Senior Area Sales Executive

3 years

0 Lacs

Posted:5 days ago| Platform: GlassDoor logo

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Work Mode

On-site

Job Type

Part Time

Job Description

Full Time
Job Code: BI-72576
Patiala, Punjab, India
1 position
Expires on 30/07/2025

Required Experience

3 - 12 Years

Skills
FMCG Sales,
Sales,
FMCG


Function
: Sales

Key Stakeholders:

  • Internal:
    Sales Admin, Depot, Quality
  • External:
    AW & AWSM, Retailers, Wholesalers (W/S)

Educational Qualification: Graduate

Desired Competencies:

  • Market Execution, Business Development, Channel Partner Management, Selling & Negotiation

Key Responsibilities:

  • Ensure achievement of secondary sales targets
  • Setting objectives for AW
  • Breaking objectives for AWSM (beat-wise)
  • Ensure communication of objectives to AW
  • Periodic tracking of objectives
  • AW Management
  • Align, support & motivate AW to meet business objectives
  • Ensure adequate infrastructure & systems
  • Act as a commercial interface between AW & BIL
  • Coach, manage & evaluate AWSM performance
  • Coach AWSM on BIL best practices & WOW
  • Train AWSM on the Sales Call Process
  • Evaluate their performance Periodically
  • Provide on-the-job support/guidance for addressing territory-specific issues
  • Ensure adequate service level in market & build business in existing & new outlets
  • Ensure adequate servicing at dealer points
  • Maintain relations with existing dealers
  • Increase the depth and width per dealer
  • Prospect new outlets
  • Perform activations as per decided by ASM
  • Execute visibility implementation & Merchandizing
  • Ensure adherence to plan-o-gram
  • Ensure execution of primary & secondary Merchandizing
  • Ensure execution of Visibility Implementation
  • Implement launch of new consumer promos/trade schemes & new products
  • Operationalize new products through communication & sampling
  • Effectively communicate schemes to AWSM to ensure the right sell-in at the dealer point
  • Track & review the performance of new products/schemes
  • Market Intelligence
  • Collect & report required market information on competitor activities like promotions (trade & consumer), service day, off-take, prices, new launches, visibility, etc.
  • Maintain records & systems
  • PJP data
  • MIS reporting
  • Ensure the Hub of UDAAN
  • Represent Britannia for consumer complaints
  • Visit consumers to address & sort quality complaints.
  • Inform Quality about the status of complaint

About Company

Welcome to Britannia Industries. We are a company with a 130 +Years legacy of creating snacks full of exciting goodness! Our journey began in 1892 when a group of businessmen in Kolkata, formed a company to manufacture biscuits. Over the years, our product portfolio has expanded to include a range of delicious and nutritious snacks that are loved by people across the country. Today, we serve a billion people across India, on various consumption occasions catering to different tastes. Our products are available in every corner of the country. Tasty food is integral to good living, and we take great pride in providing products that are not only delicious but also nutritious. Our vision is to be a Responsible Global Total Foods company. We believe that food should be both tasty and healthy, and our product portfolio reflects this vision. From our classic biscuits and cakes to our new range of healthy snacks, we are committed to offering products that are good for you and good for the planet. At Britannia, we are constantly working towards making exciting new products for all consumer segments and consumption occasions. Our R&D team is passionate about developing innovative products that reflect evolving consumer preferences. We believe that innovation is key to our success, and a key reason for our leadership in the market. Our product portfolio includes a wide range of biscuits, cakes, and snacks that are loved by people of all ages. Our classic biscuits such as Good Day, Marie Gold, and 50-50 are household names in India. Our cakes and breads are a staple at birthdays and special occasions. We also have a range of healthy snacks such as NutriChoice Digestive Biscuits and NutriChoice 5 Grain biscuits that are perfect for the health-conscious. We are committed to being a responsible and sustainable company. We believe that it is our responsibility to take care of the planet and the communities in which we operate. We champion several initiatives to reduce our environmental footprint, including using renewable energy sources, reducing packaging waste, and promoting sustainable farming practices. We also believe in giving back to the communities in which we operate. Through our various CSR initiatives, we have been able to make a positive impact on the lives of thousands of people across India. Our initiatives include programs for education, health, and nutrition, and we work closely with local communities to understand their needs and provide support where it is most needed. At Britannia, we believe that our success is not just measured by our financial performance but also by our impact on society and the environment. We are committed to being a responsible and sustainable company, and we believe that our actions today will shape the future. Britannia Industries is a company with a rich legacy and a commitment to innovation, sustainability, and responsibility. We are proud to serve a billion people across India and to provide products that are both delicious and nutritious. With our focus on R&D, innovation, and sustainability, we will continue to uphold the standards of leadership in our industry.

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