Mother Dairy Fruit & Vegetable Pvt. Ltd.

Area Sales Executive – Modern Trade | Mother Dairy (Dhara Edible Oils) A result-oriented sales professional managing Modern Trade operations for the Dhara brand across key chains and regions. Responsible for driving sales growth, executing promotional plans, ensuring product visibility, and maintaining strong relationships with modern retail partners like Reliance, D-Mart, and other organized retail formats. Key Responsibilities: • Achieving monthly and annual sales targets through effective account management and execution. • Coordinating with national and regional buyers for listing, promotion, and pricing alignment. • Monitoring secondary and tertiary sales to ensure consistent growth. • Driving visibility through planograms, merchandising, and in-store branding. • Collaborating with supply chain and category teams for timely dispatches and stock replenishment. • Regular market visits to track competition, pricing, and consumer trends. • Ensuring claim management, payment follow-ups, and adherence to credit norms. Core Skills: Modern Trade Sales | Key Account Management | Merchandising | Negotiation | Promotion Planning | Retail Execution | Data Analysis | Relationship Management