Senior Analyst, Digital Marketing Analytics

Key Responsibilities

• Use data analytics to derive an understanding of customer behavior, apply segmentation and predictive methods to improve marketing effectiveness.
• Analyze digital marketing performance across various channels such as Email Marketing, Field Digital like iCVA and RTE and Content Marketing, and provide optimization recommendations.
• Analyze complex digital data sets and provide strategic insights to drive business decisions.
• Develop, maintain, and improve accurate, actionable, and insightful reporting and dashboards.
• Work closely with cross-functional teams to understand their data needs and deliver reliable, consistent data sources.
• Conduct extensive business process analysis to identify areas for process improvement and efficiency.
• Stay informed on industry trends and developments to advise management on strategies for business growth.
• Track and report business performance regularly, using findings from data analysis.
  Clearly communicate data-driven insights to stakeholders and influence decision-making processes.
• Collaborate with senior management to understand business goals and develop data-driven solutions.
• Create models to automate processes, increasing efficiency and accuracy.
  Manage and navigate complex data structures, ensuring data integrity and accuracy.
• Good understanding of Pharma data, Field activity is preferred.

Minimum Requirement

• Bachelor’s degree in marketing, Business, Statistics, or a related field. A master’s degree is preferred.
• 3-6 years Expertise in using analytics tools (Qlik, Data IKU or any ETL tool), third party media, email marketing platforms etc.
• Strong in SQL and usage of advanced excel.
• Strong analytical and problem-solving skills with high-level attention to detail.
• Exceptional written and verbal communication skills, with the ability to translate complex data into actionable insights.
• Strong ability to think strategically, analyze, and interpret market dynamics and develop key industry insights.
• Proficient in statistical analysis tools (R, Python, or similar) and data visualization tools (Tableau, Excel, Power BI or similar).
• Ability to work independently and collaboratively in a team environment.

Desired Requirement

• Demonstrated experience as a Senior Analyst in a Business Analyst role.
• Proficient in complex SQL, Python, Alteryx, or equivalent data management tools.
• Expertise in the digital marketing landscape, with hands-on experience in the pharmaceutical industry, specifically within Commercial and Marketing analytics.
• Applied advanced analytics methods such as A/B Testing, Hypothesis Testing, and Supervised and Unsupervised classification techniques for data-driven optimizations.
• Certification or formal training in relevant analytics or business intelligence tools would be an added advantage.

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