Senior Analyst, Digital Marketing Analytics

As a Senior Analyst at our company, you will play a crucial role in analyzing digital marketing initiatives to drive strategic direction and enhance marketing effectiveness. Your responsibilities will include utilizing data analytics to understand customer behavior, implementing segmentation and predictive methods, and optimizing marketing performance across various digital channels. You will be tasked with analyzing complex data sets to provide valuable insights for informed business decisions. Your role will also involve developing and maintaining accurate reporting and dashboards, collaborating with cross-functional teams to meet data requirements, and identifying areas for process improvement. It is essential to stay updated on industry trends to advise management on growth strategies and to track and report business performance regularly. To excel in this role, you should possess a Bachelor's degree in Marketing, Business, Statistics, or a related field, with a preference for a Master's degree. A minimum of 3-6 years of experience in using analytics tools and strong proficiency in SQL and advanced Excel are required. Additionally, you should have exceptional analytical and problem-solving skills, along with excellent written and verbal communication abilities to translate complex data into actionable insights. Desired qualifications include prior experience as a Senior Analyst in a Business Analyst role, proficiency in complex SQL, Python, or equivalent data management tools, and expertise in digital marketing within the pharmaceutical industry. Certification or formal training in relevant analytics or business intelligence tools would be advantageous. At Novartis, we are dedicated to making a difference in the lives of patients and their families through innovative science and a community of passionate individuals. If you are ready to contribute to creating a brighter future, we invite you to join our network of talented professionals. Explore career opportunities with us and discover the benefits and rewards of being a part of our team by visiting our website.,