6 Marketing Effectiveness Jobs

As a Performance Marketing Specialist at Between IT, a rapidly growing digital marketing agency with offices in Kochi and UAE, your role will involve planning and executing high-ROI campaigns on various platforms such as Meta Ads, Google Ads, TikTok Ads, and Snapchat Ads. You will be responsible for driving high-intent traffic to Shopify and eCommerce websites, generating qualified leads, and managing full-funnel strategies to optimize key KPIs like ROAS, CPA, CTR, CPL, and conversion rates. Additionally, you will work closely with creative teams to produce compelling ad creatives and landing pages while continuously testing and optimizing ads, audiences, creatives, and sales funnels. Key Re...

The Senior Customer Experience Strategist plays a crucial role in leading day-to-day and long-term strategies for key accounts, demonstrating expertise in customer experience across digital platforms and loyalty journeys. They take ownership of customer and user journeys, utilizing research and data insights to enhance marketing effectiveness. This role involves spearheading digital innovation, translating complex information into engaging narratives, and fostering exceptional brand interactions. Responsibilities: - Develop high-quality solutions to drive brand value and business growth for clients. - Define and monitor customer interactions throughout the lifecycle, optimizing these interac...

Company Description At EVERSANA, we are proud to be certified as a Great Place to Work across the globe. Were fueled by our vision to create a healthier world. How Our global team of more than 7,000 employees is committed to creating and delivering next-generation commercialization services to the life sciences industry. We are grounded in our cultural beliefs and serve more than 650 clients ranging from innovative biotech start-ups to established pharmaceutical companies. Our products, services and solutions help bring innovative therapies to market and support the patients who depend on them. Our jobs, skills and talents are unique, but together we make an impact every day. Join us! Across...

As a Lead Vice President - Data and Analytics at HSBC International Wealth & Premier Banking, you will play a crucial role in driving marketing effectiveness strategies and analytics to enhance business performance. Your expertise in marketing analytics tools and techniques will be instrumental in identifying trends, areas of improvement, and opportunities to improve marketing performance and Return on Marketing Investment (ROMI). You will collaborate with marketing teams to define shared Objectives and Key Results (OKRs) and develop roadmaps to deliver agreed OKRs. By leveraging your subject matter expertise, you will lead the implementation of marketing effectiveness analytics, supporting ...

As a Senior Analyst at our company, you will play a crucial role in analyzing digital marketing initiatives to drive strategic direction and enhance marketing effectiveness. Your responsibilities will include utilizing data analytics to understand customer behavior, implementing segmentation and predictive methods, and optimizing marketing performance across various digital channels. You will be tasked with analyzing complex data sets to provide valuable insights for informed business decisions. Your role will also involve developing and maintaining accurate reporting and dashboards, collaborating with cross-functional teams to meet data requirements, and identifying areas for process improv...

The Client Marketing Analytics team at Citi focuses on transforming data into actionable insights to optimize marketing strategies across various channels and lines of business. The primary goal is to enhance client engagement and ROI through data-driven decisions. This role is situated within Analytics & Information Management (AIM), which is Citi's internal analytics center. As part of this role, you will be responsible for various key tasks, including managing marketing partnerships, evaluating campaign performance, and optimizing ROI. You will also analyze event data to assess its impact on client engagement and ROI, providing recommendations for future events. Additionally, you will be ...