5 Marketing Effectiveness Jobs

The Senior Customer Experience Strategist plays a crucial role in leading day-to-day and long-term strategies for key accounts, demonstrating expertise in customer experience across digital platforms and loyalty journeys. They take ownership of customer and user journeys, utilizing research and data insights to enhance marketing effectiveness. This role involves spearheading digital innovation, translating complex information into engaging narratives, and fostering exceptional brand interactions. Responsibilities: - Develop high-quality solutions to drive brand value and business growth for clients. - Define and monitor customer interactions throughout the lifecycle, optimizing these interactions to cultivate brand loyalty. - Act as the main point of contact for client and internal inquiries regarding customer experience, interaction journeys, and loyalty. - Foster a positive team environment, promoting experience innovation and supporting junior team members. - Provide strategic leadership in CX and CRM planning, staying abreast of industry trends and emerging technologies. - Utilize CRM, email marketing, and automation platforms to enhance customer experiences. Competencies: - Transform intricate customer data into coherent journey maps. - Conduct workshops with clients, customers, and internal teams to drive innovation. - Plan and implement loyalty journeys across various touchpoints. - Review and maintain high standards of experience design work. - Offer constructive feedback to creative teams and inspire motivation. - Demonstrate expertise in marketing effectiveness and data analysis. - Lead digital channel optimization for clients. Qualifications and Experience: - 4-6 years of experience in digital agencies focusing on CX, UX, Data, CRM, or digital product development. - Proven track record in developing complex customer journeys and loyalty programs. - Experience in delivering strategic transformation projects with tangible results. - Ability to contribute to system-building and management in a growing company environment. - Strong focus on achieving optimal outcomes for clients and fostering team growth and collaboration.,

Company Description At EVERSANA, we are proud to be certified as a Great Place to Work across the globe. Were fueled by our vision to create a healthier world. How Our global team of more than 7,000 employees is committed to creating and delivering next-generation commercialization services to the life sciences industry. We are grounded in our cultural beliefs and serve more than 650 clients ranging from innovative biotech start-ups to established pharmaceutical companies. Our products, services and solutions help bring innovative therapies to market and support the patients who depend on them. Our jobs, skills and talents are unique, but together we make an impact every day. Join us! Across our growing organization, we embrace diversity in backgrounds and experiences. Improving patient lives around the world is a priority, and we need people from all backgrounds and swaths of life to help build the future of the healthcare and the life sciences industry. We believe our people make all the difference in cultivating an inclusive culture that embraces our cultural beliefs. We are deliberate and self-reflective about the kind of team and culture we are building. We look for team members that are not only strong in their own aptitudes but also who care deeply about EVERSANA, our people, clients and most importantly, the patients we serve. We are EVERSANA. Job Description Role: Commercial Analytics (Analyst/Associate) Experience: 1-2 years Must Have -Life sciences Commercial analytics, Marketing effectiveness, Field Force Analytics as key skills Roles & Responsibilities The candidate will work closely with client facing teams and or clients directly and will be responsible for specific responsibilities in one or more of the following areas: Excellent understanding of Pharma Data sets Commercial, Claims Data, EMR, Digital Strong experience Marketing Analytics Marketing Mix, Campaign effectiveness, Omnichannel Commercial Analytics Product Launch, Segmentation and Targeting, Dashboards Deliver data and BI/analytics driven engagements Strong business acumen Strong project management skills To actively engage in knowledge learning & sharing Excellent communication skills Ability to summarize the essence in speech & in written communication Ability to influence and lead others Key Overall Skills: Should have business acumen, take initiative and be self-driven Strong conceptual knowledge on statistics Should have hands on experience in working on advance analytics projects involving statistical models Need to have worked with life sciences data sets (Commercial, Real World, Digital) Experience in requirements gathering and design for BI/analytics Strong Client facing skills Creative problem-solving skills Strong business and technical knowledge accountability Technical Skills Hands on experience working on any of the data querying language SQL Hands on experience on any of the advanced analytics tools SAS/R/Python Good Database knowledge What will you focus on Excellent understanding on Theory & Application of the Statistical Sciences Conduct analysis to address critical business challenges faced by client teams working in healthcare and life sciences Gathering business requirements to create high level business solution framework covering aspects of data science, data driven business process Interface with client teams along to develop solutions for identified opportunities across Commercial Analytics Ability to work with large data sets and present findings / insights to key stakeholders. End to End Ownership of Use Cases Qualifications Educational Background Engineering from reputed college or equivalent with strong work experience in life sciences and statistical analysis Masters degree in Business Administration from a reputed college or equivalent, Statistics / Operations research masters from reputed college or equivalent Additional Information OUR CULTURAL BELIEFS: Patient Minded I act with the patients best interest in mind. Client Delight I own every client experience and its impact on results. Take Action I am empowered and hold myself accountable. Embrace Diversity I create an environment of awareness and respect. Grow Talent I own my development and invest in the development of others. Win Together I passionately connect with anyone, anywhere, anytime to achieve results. Communication Matters I speak up to create transparent, thoughtful, and timely dialogue. Always Innovate I am bold and creative in everything I do. EVERSANA is committed to providing competitive salaries and benefits for all employees. The anticipated base salary range for this position is $115,000 to $130,000 and is not applicable to locations outside of the U.S. The base salary range represents the low and high end of the salary range for this position. Compensation will be determined based on relevant experience, other job-related qualifications/skills, and geographic location (to account for comparative cost of living). EVERSANA reserves the right to modify this base salary range at any time. Our team is aware of recent fraudulent job offers in the market, misrepresenting EVERSANA. Recruitment fraud is a sophisticated scam commonly perpetrated through online services using fake websites, unsolicited e-mails, or even text messages claiming to be a legitimate company. Some of these scams request personal information and even payment for training or job application fees. Please know EVERSANA would never require personal information nor payment of any kind during the employment process. We respect the personal rights of all candidates looking to explore careers at EVERSANA. From EVERSANAs inception, Diversity, Equity & Inclusion have always been key to our success. We are an Equal Opportunity Employer, and our employees are people with different strengths, experiences, and backgrounds who share a passion for improving the lives of patients and leading innovation within the healthcare industry. Diversity not only includes race and gender identity, but also age, disability status, veteran status, sexual orientation, religion, and many other parts of ones identity. All of our employees points of view are key to our success, and inclusion is everyone&aposs responsibility. Follow us on LinkedIn | Twitter Show more Show less

As a Lead Vice President - Data and Analytics at HSBC International Wealth & Premier Banking, you will play a crucial role in driving marketing effectiveness strategies and analytics to enhance business performance. Your expertise in marketing analytics tools and techniques will be instrumental in identifying trends, areas of improvement, and opportunities to improve marketing performance and Return on Marketing Investment (ROMI). You will collaborate with marketing teams to define shared Objectives and Key Results (OKRs) and develop roadmaps to deliver agreed OKRs. By leveraging your subject matter expertise, you will lead the implementation of marketing effectiveness analytics, supporting stakeholder teams in identifying insights, creating hypotheses, and making recommendations to enhance marketing performance. In this role, you will be responsible for creating performance marketing effectiveness dashboards, guiding markets to improve campaign measurement, and driving in-depth analysis to identify trends and opportunities for the business. Your proficiency in AI/ML concepts and tools will enable you to improve marketing effectiveness through advanced analytics techniques. As a leader in the Data and Analytics community, you will build relationships with stakeholders, promote a culture of innovation, and ensure outstanding customer service. Your strong communication skills and collaborative approach will be essential in working with teams across regions and functions to drive marketing effectiveness and analytics expertise. To excel in this role, you should possess specialized expertise in marketing effectiveness, proven track record in delivering analytics insights in global organizations, and proficiency in marketing effectiveness tools such as Market Mix Modelling and campaign measurement approaches. Your analytical, numerical, and presentation skills, along with expertise in analytics tools like R/Python/SAS and data visualization tools, will be key assets in driving data-driven decision-making. Additionally, your role will involve collaborating with global, regional, and local marketing teams, promoting data-driven culture, and ensuring compliance with data governance standards. By continuously reviewing risks, driving process improvements, and aligning with data security protocols, you will contribute to the success of marketing effectiveness initiatives and support the broader goals of HSBC International Wealth & Premier Banking. Join HSBC and be part of a diverse and inclusive environment that values continuous professional development, flexible working arrangements, and opportunities for growth. Your contributions will help HSBC maintain its commitment to delivering exceptional customer experiences and achieving business objectives in the dynamic landscape of banking and financial services.,

As a Senior Analyst at our company, you will play a crucial role in analyzing digital marketing initiatives to drive strategic direction and enhance marketing effectiveness. Your responsibilities will include utilizing data analytics to understand customer behavior, implementing segmentation and predictive methods, and optimizing marketing performance across various digital channels. You will be tasked with analyzing complex data sets to provide valuable insights for informed business decisions. Your role will also involve developing and maintaining accurate reporting and dashboards, collaborating with cross-functional teams to meet data requirements, and identifying areas for process improvement. It is essential to stay updated on industry trends to advise management on growth strategies and to track and report business performance regularly. To excel in this role, you should possess a Bachelor's degree in Marketing, Business, Statistics, or a related field, with a preference for a Master's degree. A minimum of 3-6 years of experience in using analytics tools and strong proficiency in SQL and advanced Excel are required. Additionally, you should have exceptional analytical and problem-solving skills, along with excellent written and verbal communication abilities to translate complex data into actionable insights. Desired qualifications include prior experience as a Senior Analyst in a Business Analyst role, proficiency in complex SQL, Python, or equivalent data management tools, and expertise in digital marketing within the pharmaceutical industry. Certification or formal training in relevant analytics or business intelligence tools would be advantageous. At Novartis, we are dedicated to making a difference in the lives of patients and their families through innovative science and a community of passionate individuals. If you are ready to contribute to creating a brighter future, we invite you to join our network of talented professionals. Explore career opportunities with us and discover the benefits and rewards of being a part of our team by visiting our website.,

The Client Marketing Analytics team at Citi focuses on transforming data into actionable insights to optimize marketing strategies across various channels and lines of business. The primary goal is to enhance client engagement and ROI through data-driven decisions. This role is situated within Analytics & Information Management (AIM), which is Citi's internal analytics center. As part of this role, you will be responsible for various key tasks, including managing marketing partnerships, evaluating campaign performance, and optimizing ROI. You will also analyze event data to assess its impact on client engagement and ROI, providing recommendations for future events. Additionally, you will be analyzing client engagement across digital platforms and social media to optimize content placement for acquisition and engagement. Developing and maintaining dashboards to monitor marketing performance, delivering real-time insights, and enhancing reporting capabilities using advanced platforms are also crucial responsibilities. You will identify and recommend future marketing strategies, continuously improve processes using Generative AI tools, and translate data into actionable insights regarding consumer behavior to drive targeting and segmentation strategies. Communication of findings to business partners and senior leaders is essential. Furthermore, ensuring that data analysis informs marketing investment decisions and plan activities, analyzing marketing program performance and business initiatives, including forecasting key indicators, and collaborating with internal and external stakeholders to build, implement, track, and improve decision strategies are part of the role. Moreover, you will develop and implement data-driven recommendations using analytical and segmentation methodologies, integrate profitability drivers to make pricing and offer recommendations, and perform ad-hoc analytical requests. Team management involving managing, evaluating, and mentoring a team of analysts, including performance reviews, compensation, and staffing decisions, is also a critical aspect. Appropriately assessing risk in business decisions and ensuring compliance with applicable laws and regulations is part of the responsibilities. Qualifications for this role include a Master's or Bachelor's degree in a quantitative field (Engineering, Technology, Computer Science) with over 10 years of experience in analytical solutions delivery and team leadership. An MBA with a specialization in Analytics or Marketing is also welcome. The ideal candidate should have proven ability to lead and mentor analysts, possess strong analytical and problem-solving skills, experience with large datasets, data warehousing, and data extraction techniques, excellent communication and interpersonal skills, and familiarity with marketing analytics, marketing effectiveness, marketing measurement & optimization, and financial services experience. Experience with marketing automation and web analytics platforms, as well as data visualization tools, is also desired. Please note that this job description provides a high-level overview of the work performed, and other job-related duties may be assigned as required.,