Digital Mktg Advisory Senior Analyst Accenture

7.0 - 11.0 years

0 Lacs

maharashtra

On-site

As a Digital Marketing Advisory Senior Analyst at Accenture, you will play a crucial role in balancing increased marketing complexity with diminishing resources. Your primary responsibility will be to drive marketing performance by leveraging deep functional and technical expertise. You will focus on accelerating time-to-market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services, Customer Engagement, and Media Growth Services. Your role will involve creating and designing digital marketing ads and promotions, planning, executing, tracking, and analyzing direct marketing campaigns from inception to evaluation of results. You will review and assess the performance of paid media campaigns run by agencies and identify areas for improvement. To excel in this role, you must possess strong analytical skills, knowledge of digital marketing best practices, and the ability to interpret data to provide actionable insights. The ideal candidate for this position should have 7-10 years of experience in Digital Marketing or Advertising, with a track record of managing end-to-end Media Planning, Digital Campaign Management, and optimization. Key skills required include analytical skills to analyze data and draw meaningful conclusions, a comprehensive understanding of paid media channels and best practices, technical proficiency with relevant tools and platforms, effective communication skills to convey findings and recommendations, problem-solving skills to optimize campaign performance, passion for online advertising, experience in interpreting data, high attention to detail, ability to manage multiple priorities simultaneously, and a diploma/certification in Digital Advertising. Your roles and responsibilities will include analyzing campaign metrics to assess the effectiveness and efficiency of media spend, utilizing tools and platforms to gather and interpret data from paid media campaigns, providing insights and recommendations for improving campaign performance, preparing detailed reports for clients, staying updated on the latest trends in paid media marketing, conducting competitive analysis, and benchmarking the agency's performance against competitors. If you are a highly analytical individual with a passion for digital marketing and a proven track record of delivering outstanding results, then this position at Accenture is the perfect opportunity for you to leverage your skills and expertise in driving marketing performance to new heights.,

Posted 1 day ago

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Senior Analyst, Digital Marketing Analytics Novartis India

3.0 - 7.0 years

0 Lacs

hyderabad, telangana

On-site

As a Senior Analyst at our company, you will play a crucial role in analyzing digital marketing initiatives to drive strategic direction and enhance marketing effectiveness. Your responsibilities will include utilizing data analytics to understand customer behavior, implementing segmentation and predictive methods, and optimizing marketing performance across various digital channels. You will be tasked with analyzing complex data sets to provide valuable insights for informed business decisions. Your role will also involve developing and maintaining accurate reporting and dashboards, collaborating with cross-functional teams to meet data requirements, and identifying areas for process improvement. It is essential to stay updated on industry trends to advise management on growth strategies and to track and report business performance regularly. To excel in this role, you should possess a Bachelor's degree in Marketing, Business, Statistics, or a related field, with a preference for a Master's degree. A minimum of 3-6 years of experience in using analytics tools and strong proficiency in SQL and advanced Excel are required. Additionally, you should have exceptional analytical and problem-solving skills, along with excellent written and verbal communication abilities to translate complex data into actionable insights. Desired qualifications include prior experience as a Senior Analyst in a Business Analyst role, proficiency in complex SQL, Python, or equivalent data management tools, and expertise in digital marketing within the pharmaceutical industry. Certification or formal training in relevant analytics or business intelligence tools would be advantageous. At Novartis, we are dedicated to making a difference in the lives of patients and their families through innovative science and a community of passionate individuals. If you are ready to contribute to creating a brighter future, we invite you to join our network of talented professionals. Explore career opportunities with us and discover the benefits and rewards of being a part of our team by visiting our website.,

Posted 2 days ago

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