Senior Analyst - Digital Brand Advocate

Lowe’s is a FORTUNE® 100 home improvement company serving approximately 16 million customer transactions a week in the United States. With total fiscal year 2024 sales of more than $83 billion, Lowe’s operates over 1,700 home improvement stores and employs approximately 300,000 associates. Based in Mooresville, N.C., Lowe’s supports the communities it serves through programs focused on creating safe, affordable housing, improving community spaces, helping to develop the next generation of skilled trade experts and providing disaster relief to communities in need. For more information, visit Lowes.com.

Lowe’s India, the Global Capability Center of Lowe’s Companies Inc., is a hub for driving our technology, business, analytics, and shared services strategy. Based in Bengaluru with over 4,500 associates, it powers innovations across omnichannel retail, AI/ML, enterprise architecture, supply chain, and customer experience. From supporting and launching homegrown solutions to fostering innovation through its Catalyze platform, Lowe’s India plays a pivotal role in transforming home improvement retail while upholding strong commitment to social impact and sustainability. For more information, visit Lowes India

About the Team

We help drive a brand-specific best-in-class online experience partnering with strategic supplies and merchants to improve the brand's online conversion through the use of KPIs to optimize opportunities in assortment, content, promotions, and inventory.

Job Summary:

The Sr. Brand Advocate will work with cross-functional partners to optimize brand focused, online customer experiences on Lowes.com. The Sr. Brand Advocate will build strong business relationships with various stakeholders to analyze and improve online sales, traffic and conversion through identifying and improving product assortment, online content, promotions, inventory and returns. The Sr. Brand Advocate will ensure that new and promotional items are optimized and offer support when suppliers need help with online/system troubleshooting. The Brand Advocate will also be responsible for understanding customer behavior, executing strategic plans and supporting presentations with supplier and merchandising partners to gain alignment on planned initiatives. S/he will support Omni-Channel retail strategies and partner with cross-functional teams to identify process improvement opportunities that will optimize effectiveness leading to brand renewal and growth.

Roles & Responsibilities:

• Analyze key performance indicators to identify opportunities to improve the online experience and drive conversion

• Leverage inputs from CSAT, reviews and Q&A to continuously improve the overall customer experience for assigned brand(s)

• Act as a subject matter expert for the supported brand(s) assortment and strategy

• Key point of contact for issues pertaining to online SKU presentation and brand performance

• Build and lead presentations with internal and external stakeholders that support strategic plans and analyze execution

• Provide accurate reporting and insights across the digital channel related to content, product information, assortment and competitive gaps/opportunities

• Effectively improve conversion and basket size by leveraging data to optimize cross-sell, up-sell and bundling strategies

• Create project plans and align with cross-functional teams to drive execution

• Analyze competitive data to provide SKU and pricing optimization recommendations

• Utilize knowledge of the shopping funnel and site technologies to optimize the search and browse experience for assigned brand(s)

• Work closely with content management to both optimize premium content for assigned brand(s) as well as prioritize execution to maximize returns

Years of Experience:

4+ years experience in Online/Retail Merchandising, Data Analytics, Digital Marketing or Vendor Management

Education Qualification & Certifications (optional)

Required Minimum Qualifications:

Bachelor's degree in Business, marketing, finance, statistics or related field

Skill Set Required

Primary Skills (must have)

• Online retail experience/understanding of basic online KPIs
• Technical aptitude and agility to learn database systems and web-based platforms (i.e., Adobe, Google analytics, Power BI)
• Well-developed and professional presentation and communication skills
• Ability to maintain composure and productivity in a dynamic environment
• Ability to approach problems systematically, researching all alternatives and making appropriate recommendations
• Proven track record of taking ownership and driving results: self-starter and self-directed
• Proficient in Excel and PowerPoint

Secondary Skills (desired)

• Experience in vendor management systems, data analysis, digital marketing, ecommerce, and merchandising
• Proven experience with major consumer brands and how to support growth/differentiate them in the digital space
• Experience with Google analytics and Adobe products

Lowe’s is an equal opportunity employer and administers all personnel practices without regard to race, color, religious creed, sex, gender, age, national origin, mental or physical disability or medical condition, sexual orientation, gender identity or expression, marital status, military or veteran status, genetic information, or any other category protected under state or local law. Lowe’s wishes to maintain appropriate standards and integrity in meeting the requirements of the Information Technology Act’s privacy provisions.