Senior Analyst Digital Analyst

Key Responsibilities

• Conduct regular analysis of marketing data to identify patterns to improve critical metrics at all stages of the marketing funnel (awareness, engagement, conversion, adoptions).
• Supporting the development, execution, and optimization of marketing campaigns designed to improve retention, drive loyalty, and increase revenue.
• Analyzing campaign performance, developing reports, and presenting findings to stakeholders, including recommendations for improvement.
• Develop the data strategy to support customer journeys that enable optimization of multi-touch marketing programs across all forms of media (digital, social, direct, etc.)
• Create custom segments and dashboards using expertise in Adobe Analytics or Google analytics
• Experimentation - Manage the end-to-end testing process for high priority use cases, including hypothesis development, KPI selection, A/B measurement and reporting.

Required Qualifications

• Bachelor’s degree in business administration, economics, computer science, management information systems, or related field or equivalent related experience.
• 3-5 years of experience with digital analytics and digital marketing tools such as Adobe analytics, Google Analytics, Salesforce Marketing Cloud, Adobe Target and other digital experience products of Adobe (CJA, AJO, AEP, etc.)
• 3-5 years of experience with data exploration, data cleaning, data analysis, data visualization, or data mining
• Proficiency in data analysis tools and languages such as SQL, Python, R, and experience with data visualization tools like PowerBI, Adobe Customer Journey Analytics
• Understanding of marketing principles, campaign management, and customer journey mapping.
• Expert in analytic storytelling and presentation, including PowerPoint and other presentation tools.
• Experience with Agile team structure and operations.

Preferred Skills

• Experience working on digital data ingestion, curation for data lakes and familiarity with Dataiku.
• Experience with data & analytics transformation (current state assessment, strategy development, value case, roadmap, and blueprint)
• Proven experience architecting, implementing, and managing operational change.
• Business Translation - identifying business problems, initiatives, use cases, data/mar-tech management (e.g., platform/feature development and enhancement), storytelling

About Our Company
Ameriprise India LLP has been providing client based financial solutions to help clients plan and achieve their financial objectives for 125 years. We are a U.S. based financial planning company headquartered in Minneapolis with a global presence. The firm’s focus areas include Asset Management and Advice, Retirement Planning and Insurance Protection. Be part of an inclusive, collaborative culture that rewards you for your contributions and work with other talented individuals who share your passion for doing great work. You’ll also have plenty of opportunities to make your mark at the office and a difference in your community. So if you're talented, driven and want to work for a strong ethical company that cares, take the next step and create a career at Ameriprise India LLP.

Ameriprise India LLP is an equal opportunity employer. We consider all qualified applicants without regard to race, color, religion, sex, genetic information, age, sexual orientation, gender identity, disability, veteran status, marital status, family status or any other basis prohibited by law.