Senior Analyst - CMG - ME - Demand Gen - Data Analysis

Summary

Position Summary

Deloitte US Client and Market Growth\ME – Demand GenerationSenior AnalystAbout Deloitte US Client And Market Growth Organization /MEU.S. India, Client and Market Growth organizations (CMG) drive the marketing programs, initiatives, and priority client-facing programs in the U.S. regions. India CMG is focused on quality and operational excellence and is constantly challenging and refining its business model to ensure proper support of marketing processes, services, and deliverables in the United States. Mission of CMG is to support, augment, and complement marketing efforts of Deloitte through the development of marketing and business development materials and services.About Marketing ExcellenceDeloitte’s Marketing Excellence team combines the power of Deloitte’s brand with the most inspired marketing minds to produce envy-inducing business results. From events to social media to digital assets and execution, our blend of insights from our specialist marketers and world-class creative talent from teams within Marketing Excellence produces attention-grabbing campaigns anchored in data-infused strategies. When stakeholders need next-level solutions that support their business objectives, Marketing Excellence is the partner that can transform big ideas into even bigger impactAbout Team Demand Gen CoE :We enable lower funnel marketing activities to bring marketing and sales closer together.Build and maintain automated lower funnel execution capabilities through tools, technologies, processes, and peopleProvide external demand sensing capability to marketing and sales through intent data, to help expand client relationships by better understanding their needs and tracking their interestsAssist campaign teams in identifying leads that meet defined criteria for further engagement and prepare for handoff to sales/account teamsWork you will do :We are recruiting a senior analyst expert in business process management and visualization for our Client and Marketing Organization group. The role involves analyzing structured and unstructured data to uncover research answers, managing the new intent data capability, and developing processes and training materials. The individual will field questions from marketing and sales teams, use intent data to inform strategies and demonstrate both technical and business acumen. We seek motivated individuals eager to understand our business, address key challenges, and leverage data and technology to meet objectives.Work closely with marketers, strategists, and stakeholders to identify business challenges and design effective, data-driven solutions.Utilize Tableau to create intuitive and impactful visualizations, making data accessible and understandable to non-technical stakeholders.Increase data visibility for teams (Marketers, account managers, customer success managers), enabling them to leverage data for strategic decision-makingConduct qualitative and quantitative research to gather market intelligence using ZoomInfoAbility to work in a matrixed organization and prioritize projects.Excellent verbal and written English communication and organizational skills.Ability to build rapport with clients and persuasive skills to promote and defend the design concept for the problem.Basic understanding of user experience principles, to recommend and develop clear and logical flow in a dashboard/report.Skillsets required:At least 3-5 years of experience in SQL and Data visualizationProficiency in SQL and experience with data integration from multiple sources.Experience in BI development with a strong focus on Tableau.Proficient in utilizing ZoomInfo or similar platform for sourcing and gathering business contact information.Manage and maintain relationships with intent data providers, ensuring data quality and accuracy.Strong knowledge of keyword research to business topics and ability to derive insights on structured keyword grouping performance.Strong computing, analytical thinking, and problem-solving skillsExperience working on enterprise-scale data warehouse.Strong proficiency in Microsoft Office suite (MS Excel and PowerPoint)Excellent business written & oral communication skills.Good Client management and relationship-building abilitiesEducational Requirements:Bachelor's degree in computer science, IT, or related field.Master's degree is a plus (reputed institutes preferred):MBA (Good to have)How you’ll growAt Deloitte, we have invested a great deal to create a rich environment in which our professionals can grow. We want all our people to develop in their own way, playing to their own strengths as they hone their leadership skills. And, as a part of our efforts, we provide our professionals with a variety of learning and networking opportunities—including exposure to leaders, sponsors, coaches, and challenging assignments—to help accelerate their careers along the way. No two people learn in exactly the same way. So, we provide a range of resources including live classrooms, team-based learning, and eLearning. DU: The Leadership Center in India, our state-of-the-art, world-class learning Center in the Hyderabad offices is an extension of the Deloitte University (DU) in Westlake, Texas, and represents a tangible symbol of our commitment to our people’s growth and development. Explore DU: The Leadership Center in IndiaBenefitsAt Deloitte, we know that great people make a great organization. We value our people and offer employees a broad range of benefits. Learn more about what working at Deloitte can mean for you.Deloitte’s cultureOur positive and supportive culture encourages our people to do their best work every day. Wecelebrate individuals by recognizing their uniqueness and offering them the flexibility to make daily choices that can help them to be healthy, centered, confident, and aware. We offer well- being programs and are continuously looking for new ways to maintain a culture that is inclusive, invites authenticity, leverages our diversity, and where our people excel and lead healthy, happy lives. Learn more about Life at Deloitte.Corporate citizenshipDeloitte is led by a purpose: to make an impact that matters. This purpose defines who we are and extends to relationships with our clients, our people and our communities. We believe that business has the power to inspire and transform. We focus on education, giving, skill-based volunteerism, and leadership to help drive positive social impact in our communities. Learn more about Deloitte’s impact on the world.Work Location: HyderabadWork Timings: 2 pm to 11 pmAbout DeloitteDeloitte refers to one or more of Deloitte Touche Tohmatsu Limited, a UK private company limited by guarantee (“DTTL”), its network of member firms, and their related entities. DTTL and each of its member firms are legally separate and independent entities. DTTL (also referred to as “Deloitte Global”) does not provide services to clients. In the United States, Deloitte refers to one or more of the US member firms of DTTL, their related entities that operate using the “Deloitte” name in the United States and their respective affiliates. Certain services may not be available to attest clients under the rules and regulations of public accounting. Please see www.deloitte.com/about to learn more about our global network of member firms.Copyright © 2025 Deloitte Development LLC. All rights reserved.#EagerForExcellence#EAG-M&RCBG_Analytics&tools

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