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Job Type

Full Time

Job Description

Location: Coimbatore, Tamil Nadu

Institution: Firebird Institute of Research in Management

Compensation: Best in the Industry + Performance-linked Incentives

Employment Type: Full-time | Middle level

Reporting To: Director / Head – International Programs

About Firebird Institute of Research in Management

Firebird Institute of Research in Management is one of India’s premier B-Schools, offering an

AICTE-approved PGDM Program and an International MBA in collaboration with Multimedia

University, Malaysia. With strong industry connect, global partnerships, and emphasis on

experiential learning, Firebird is committed to nurturing future-ready leaders.

Firebird is now expanding its global education footprint through International Pathway

Programs, creating academic bridges for Indian students aspiring to study abroad.

Key Responsibilities

Marketing & Brand Visibility

- Plan and execute annual marketing, outreach, and branding strategies.

  • Lead digital + on-ground campaigns aligned with lead-generation goals.
  • Ensure compelling content, presentations, and marketing collaterals.

School & Counsellor Outreach

  • Build strong relationships with CBSE/ISC/IB schools and education counsellors.
  • Conduct presentations, fairs, parent sessions, and engagement events.
  • Expand Firebird’s reach into new cities and high-potential markets.

Recruitment & Conversion

  • Oversee the lead funnel—from inquiry to enrollment—ensuring smooth conversions.
  • Coordinate closely with counselling, academics, and marketing teams.
  • Design engagement journeys to improve conversion ratios.

Team Leadership

  • Lead and guide outreach executives and telecalling teams.
  • Set targets, monitor performance, and build a high-energy, results-driven culture.

Data, CRM & Reporting

  •  Maintain dashboards, track leads, analyze ROI, and report insights.
  •  Provide data-driven strategies to strengthen recruitment outcomes.

Qualifications

  • MBA/PG degree (Marketing preferred).
  • 5–8 years in education marketing, school outreach, or international recruitment.
  • Strong communication, presentation, and relationship-building skills.
  • Proficiency in CRM, Excel, dashboards, and digital marketing coordination.
  • Multilingual ability preferred (English, Tamil, Hindi).

Why Join Firebird?

  • Lead the International Pathway Admissions vertical at a globally emerging B-School.
  • High growth, high-impact role with visibility.
  • Competitive salary + performance incentives.

How to Apply / Get Connected

Send your resume with contact details to:

preetha.fiis@firebird.ac.in | �� +91 9943152911

Job Type: Full-time

Pay: From ₹50,000.00 per month

Work Location: In person

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