Job Title: SEM Specialist (Google Ads & SEO) Experience Level: 3-5 Years Location: Greater Noida About Us: Join Protecte Academy, founded by Col. Subhajeet Naha (Retd), in our mission to create 1,000,000 Cyber Warriors globally and establish India as a cybersecurity workforce leader. Be part of a leading community-based learning platform with expert career guidance. Job Summary: We are seeking a highly motivated and experienced SEM Specialist to join our marketing team. The ideal candidate will have 3-5 years of hands-on experience in managing and optimizing Google Ads campaigns and a strong understanding of SEO best practices. This role is crucial in driving qualified traffic, generating leads, and increasing brand visibility for our cyber tech and security products and services. You will be responsible for developing, implementing, and managing our paid search strategies, as well as collaborating on organic search initiatives to maximize our online presence. Key Responsibilities: Google Ads Management (PPC): Develop, implement, and manage highly effective Google Ads campaigns (Search, Display, Video, App) aligned with business objectives. Conduct in-depth keyword research and analysis to identify high-value keywords relevant to the cyber security industry. Write compelling and persuasive ad copy that resonates with target audiences and highlights our unique solutions. Optimize ad spend to maximize ROI and achieve target CPAs/ROAS. Monitor, analyse, and report on campaign performance, providing actionable insights and recommendations for optimization. Perform A/B testing on ad copy, landing pages, and bidding strategies to improve campaign effectiveness. Manage bids, budgets, and targeting settings to ensure campaigns are running efficiently. Stay up-to-date with the latest Google Ads features, trends, and best practices, particularly those relevant to B2B and high-tech industries. Implement and manage remarketing/retargeting campaigns. SEO Management: Conduct comprehensive keyword research for organic search opportunities within the cyber security landscape. Perform technical SEO audits and provide recommendations for website optimization (site structure, crawlability, indexation, schema markup, etc.). Collaborate with content creators to ensure SEO best practices are integrated into all content (blog posts, whitepapers, case studies, website pages). Monitor website performance using Google Analytics, Google Search Console, and other SEO tools. Analyse competitor SEO strategies and identify opportunities for improvement. Stay informed about algorithm updates and industry changes to adapt SEO strategies accordingly. Identify and implement opportunities for local SEO where applicable. Reporting & Analysis: Generate regular reports on Google Ads and SEO performance, clearly communicating key metrics, insights, and recommendations to stakeholders. Utilize analytics tools (Google Analytics, Google Search Console, SEMrush, Ahrefs, etc.) to track, analyse, and interpret data. Provide data-driven recommendations for improving overall digital marketing performance. Collaboration & Strategy: Work closely with the marketing team (content, social media, web development) to ensure integrated campaign strategies. Contribute to the overall digital marketing strategy, identifying new opportunities for growth. Understand the buyer's journey in the cyber security sector and tailor SEM efforts accordingly. Qualifications: Bachelor's degree in Marketing, Business, Communications, or a related field. 3-5 years of proven experience managing successful Google Ads campaigns (Search, Display, Video). Solid understanding of SEO principles and best practices, including on-page, off-page, and technical SEO. Google Ads Certifications (Search, Display) are highly preferred. Proficiency with Google Analytics, Google Search Console, and Google Tag Manager. Experience with SEMrush, Ahrefs, Moz, or similar SEO/PPC tools. Strong analytical skills with the ability to interpret data, identify trends, and draw actionable insights. Excellent written and verbal communication skills. Ability to work independently and as part of a team in a fast-paced environment. Familiarity with the cyber security industry, its terminology, and target audience is a significant advantage. Preferred Skills (Bonus Points): Experience with other PPC platforms (e.g., LinkedIn Ads, Microsoft Advertising). Basic understanding of web development languages (HTML, CSS) for SEO purposes. Experience with lead generation strategies in a B2B context. Familiarity with CRM systems (e.g., Salesforce, HubSpot). Why Join Us? Opportunity to work on cutting-edge cyber security solutions. Be part of a dynamic and growing marketing team. Competitive salary and benefits package. Professional development opportunities. To Apply: Please submit your resume and a cover letter detailing your relevant experience and why you are a good fit for this role. Submit on: tanishqua@protecte.io Show more Show less