Segment Manager

Job Title: Segment Lead -

About the Role:

broad consumption-based segments

Segment Lead

data science, product, marketing, partnerships, customer experience, risk and other internal stakeholder teams

Key Responsibilities

1. Strategy, Roadmap & Targets

• Define lifecycle objectives and

  Measures of Success

  (activation, engagement, retention, etc.)
• Identify high-value opportunities for personalization using behavioral, transactional, and contextual data
• Own the

  portfolio prioritization

  — decide where to invest (product, merchant offers, spend expansion, premium upgrades
• Month planning > Ensure fulfilment of monthly segment targets > Documents & present insights, learnings & recommendations

2. Experimentation & Personalization

• Create

  hypotheses and experiment contracts

  (goals, KPIs, guardrails)
• Identify user pain-points, derive

  consumer insights

  , and come up with tactical and strategic solutions post POC experimentation
• Interpret results to decide

  scale/stop/pivot

  ; ensure rollout aligns with brand and compliance

3. Collaboration & Governance

• Work with

  Recommendation Engine

  teams to define

  eligibility rules, constraints, and business guardrails

• Partner with Product & Marketing to craft

  personalized messaging and creative

• Coordinate with

  Risk/Compliance/Legal

  on responsible personalization practices

What You’ll Bring-

Must-have:

• Background & Experience:

  1-4 years experience in

  business strategy / product marketing / growth / portfolio management

  role in a consumer tech, fintech, or e-commerce app.
• MBA from tier 1/ tier 2 colleges preferred.

• Cultural Fit:

  Self-driven, strong problem-solving attitude, flexibility and adaptability to navigate through unpredictable circumstances and push things to closure.
• You'll be working with a diverse group of minds across departments, so collaborative spirit is essential.

• Skills:

  Strong conceptual understanding of

  customer journey, segmentation, consumer behavior

  .
• Solid

  data literacy

  ,

  stakeholder management

  and

  prioritisation skills

  .
• Immediate joinees, or candidates with <30 days notice period would be preferred.