Search Engine Optimization Team Lead

About Passionfruit

We are one of the fastest growing universal search marketing provider based out of India and the US. We are backed by investors who have backed companies like Lyft, Twitter & Doordash. Our founders are graduates from Stanford & CMU and this their second venture. We work with clients like HP, Bayer Group, Plix & Nykaa. We have a suite of proprietary technology that we build in house to outdeliver and outscale providers in the market.

About the Role

You will lead and manage end-to-end client SEO strategy, tasks and execution. You will lead a team of 6 folks across technical, editorial, off-page, and on-page members to service your clients. You will drive client success, provide feedback on our tooling, and assist in product development.

Responsibilities

Creating SEO Strategy

• Support the development of SEO strategies aligned with client objectives
• This includes keyword research, competitive research, technical audits, and ongoing on-page and off-page optimizations

Executing SEO Strategy

• Manage team and ensure SEO Strategies are executed properly

Client Consultation (Client facing)

• Create bi-weekly client reports
• Lead client meetings on relevant deliverables in a way that demonstrates value and ties back to program objectives
• Maintain a deep understanding of the client's product, personal pain points, and goals as they apply to a program or specific deliverables
• Ensure client satisfaction by monitoring and addressing risk points, and flagging issues to the internal team

Team Consultation (Internal facing)

• Collaborate with the team on deliverables, brainstorms, and problem-solving
• Active engagement in the SEO and Search community; keep current on trends and best practices.

Required Qualifications

• Fluent in the English language, and the ability to communicate effectively
• Able to communicate both verbally and in writing regarding SEO, marketing strategies, and tactical recommendations
• 5+ years of experience working in an SEO or Digital Marketing role
• Familiarity with SEO tools, such as Google Analytics, SEMrush, Google Search Console, Screaming Frog, etc.

Preferred Qualifications

• Bachelor’s Degree or higher in Marketing, Communications or Computer Science/IT (or years of experience in commensurate).
• Agency experience is also preferred to manage the multiple priorities of a variety of clients

Work Culture

This role is in-person based out of New Delhi, Saket.

Immediate joiners are preferred.