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Search Engine Optimization Team Lead

Search Engine Optimization Team Lead

Mirchi

7 - 10 years

0 Lacs

noida uttar pradesh india

Posted:2 days ago| Platform:

Apply

Skills Required

optimization audits indexing architecture data content seo strategy research analysis drive discovery engagement model ai analyze strategies communication management analytics connect video reporting looker excel html css

Work Mode

On-site

Job Type

Full Time

Job Description

Key Responsibilities:

Technical SEO

Conduct comprehensive site audits, identify crawl/indexing issues, and implement on-page/off-page optimizations
Collaborate with developers to improve site architecture, speed, and Core Web Vitals
Ensure structured data and schema markup for enhanced search visibility

ASO (App Store Optimization)

Optimize app metadata (titles, descriptions, keywords, screenshots) across iOS App Store and Google Play
Track rankings, run A/B tests on creatives, and increase app visibility and downloads

Content & YouTube Optimization

Execute SEO strategy for Mirchi YouTube channels (titles, tags, thumbnails, playlists)
Perform keyword research and trend analysis to drive organic discovery and engagement
Improve the revenue and develop an organic revenue model with the help of AI initiatives

Conversion-Focused Growth

Build SEO funnels to convert organic traffic into paid subscribers
Collaborate with Tech and Product teams to optimize landing pages, user journeys, and in-app prompts
Monitor and improve KPIs of subscription

Skills & Qualifications:

7-10 years of SEO experience, including some experience in subscription-based or app-first business
Proven track record in
Technical SEO
and
ASO
(iOS & Android)
Strong knowledge of
YouTube SEO
and regional-language content strategies
Familiarity with music/entertainment industry trends is a plus
Ability to analyze data, run experiments, and present clear ROI-driven strategies
Excellent communication and project management skills

Tools & Platforms:

SEO & Keyword Research:
Google Search Console, Google Analytics 4 (GA4), Google Tag Manager, Ahrefs, SEMrush, Moz, Screaming Frog, Sitebulb etc
App Store Optimization:
App Store Connect, Google Play Console, Sensor Tower, App Annie
Content & Video Optimization:
YouTube Studio, TubeBuddy, VidIQ, Google Trends
Technical/Reporting Tools:
Data Studio/Looker, Excel/Google Sheets, basic HTML/CSS for troubleshooting

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