Search Engine Optimization Specialist

your typical day includes

As a global SEO specialist, you support countries with B2B SEO activities with the aim to sustainably growing relevant traffic and conversions to the country's website. You’ll perform topic and keyword research, define content opportunities, and provide input to the content writers. In this role, strategy and execution come together. You will also collaborate with other SEO functions within Randstad, mainly the team focusing on B2C. On a day-to-day basis, you will work as a member of the global B2B sales enablement team. You will report to the Global offshoring content and campaign lead and work closely with the program customer success managers. You will contribute to the team's performance by executing innovative projects which will drive the overall SEO performance of Randstad in the local markets. You will share best practices to ensure the global scale of Randstad is leveraged.

your responsibilities include

• Overall responsible for securing relevant online traffic (global website and support market websites), this includes monitoring and following up on the performance and sharing insights with the entire team
• Extensive topic and keyword research that will work as a foundation for global content production
• Analysis of global and local market trends by performing multilingual keyword research & analysis to execute content gap reports and competitor research
• Develop strategies for search and ranking mapped to the development of LLM and generative AI.
• Perform competitor research
• Co-define content ideas for local and global execution
• On page optimization
• Local SEO optimization, like Google Business Profile (GBP)
• Monitor the performance of the local websites
• Create recommendations/presentations such as "how to best work with internal link building" to improve SEO ranking and ensure implementation thereof by local teams
• Input into Global SEO strategy and various strategic reports

your background

• master’s/bachelor’s degree, preferably in digital marketing experience
• 5+ years of experience in SEO with an excellent understanding of SEO principles and best practices (Gen. AI, Google, Bing, etc.)
• fluent in business English
• excellent analytical, organizational, and time management skills
• have a customer-centric mindset
• experience in performing in-depth keyword research in multiple languages in different markets
• excellent team player skills
• ability to create and edit Google Looker reports
• ability to talk about SEO on both an executional and a strategic level

plus if you are HubSpot certified in content and SEO