Search Engine Optimization Specialist

Company Description

The Startup India Initiative is committed to driving innovation and entrepreneurship among college students across India, supporting them at every stage of their startup journeyfrom idea validation to product launch. Through hands-on workshops, campus events, and access to top-tier resources, we aim to foster entrepreneurial thinking and provide end-to-end assistance in building Minimum Viable Products (MVPs). With personalized mentorship from industry professionals and opportunities to pitch ideas to investors and alumni networks, we empower students to turn their ambitions into impactful ventures. Join us to lead the change and contribute to shaping India's startup ecosystem.

Role Description

This is a full-time remote role for a Search Engine Optimization Specialist. The SEO Specialist will be responsible for conducting keyword research, performing SEO audits, improving on-page SEO, managing link-building strategies, and analyzing web analytics to enhance online visibility. The individual will play a key role in implementing strategies to optimize website traffic and improve search engine rankings while coordinating with the digital marketing and content creation teams.

Qualifications

• Proficiency in Keyword Research and designing effective keyword strategies
• Experience in conducting comprehensive SEO Audits and implementing recommendations
• Solid skills in Link Building and developing strategies to enhance online authority
• Proven expertise in On-Page SEO, including optimizing content and HTML structures
• Ability to analyze and interpret Web Analytics data to improve performance
• Familiarity with SEO tools like Google Analytics, Google Search Console, and SEMrush
• Strong analytical skills and ability to adapt to evolving SEO trends
• Bachelor's degree in Marketing, Business, Information Technology, or a related field is a plus
• Experience in working with startups or entrepreneurial projects is highly desirable