Search Engine Optimization Specialist

We are seeking a results-driven, creative, and analytical individual to manage SEO strategies and digital marketing campaigns. The ideal candidate will be responsible for enhancing our website traffic, optimizing content, increasing lead generation, and managing our digital marketing channels to promote the brand image and programs of Biyani Group of Colleges.

SEO Management:

• Develop and execute successful SEO strategies to increase website traffic and improve search engine rankings.
• Conduct keyword research, competitive analysis, and on-page/off-page SEO optimization.
• Perform technical SEO audits and recommend actionable improvements.
• Track, analyze, and report SEO performance metrics using tools like Google Analytics, Search Console, and SEMrush.
  

Digital Marketing:

• Plan and implement digital marketing campaigns across various platforms including Google Ads, Facebook, Instagram, LinkedIn, and YouTube.
• Manage and grow social media channels by creating engaging content and monitoring user engagement.
• Coordinate with the content team to create SEO-friendly blogs, articles, and landing pages.
• Monitor campaign performance, prepare reports, and optimize campaigns for ROI.
  

Website & Content Management:

• Collaborate with the web development team to ensure website best practices in design, content, and user experience.
• Update website content regularly to reflect the latest events, courses, and achievements.
  

Lead Generation & CRM:

• Develop lead generation strategies and ensure timely follow-up through CRM tools.
• Monitor and improve conversion rates from digital platforms.