Search Engine Optimization

About The Opportunity

About The Function

About The Role

What Will You Be Doing

• Team Leadership: Leading and mentoring a team of SEO specialists to drive collaboration, learning, and high-quality delivery.
• SEO Strategy: Building and executing comprehensive SEO strategies across multiple business lines.
• Performance Ownership: Setting and monitoring SEO goals; tracking KPIs such as traffic, rankings, and conversions to ensure desired outcomes.
• Technical SEO: Optimizing site architecture, indexing, internal linking, schema, and page speed in partnership with Tech and Product teams.
• Content SEO: Collaborating with content teams on keyword research, content optimization, and gap analysis.
• Traffic Growth: Designing scalable traffic acquisition strategies leveraging automation and data-driven insights.
• Cross-Functional Collaboration: Partnering with Product, Content, Revenue, and Tech teams to align SEO initiatives with overall business objectives.
• Competitive & Market Insights: Benchmarking competitors, tracking industry trends, and proactively adapting strategies.
• Reporting: Delivering clear, actionable SEO performance updates to leadership.
• Innovation: Staying ahead of algorithm changes and emerging SEO practices to capture new growth opportunities.
  

Qualification & Experience

• Graduate or a postgraduate from a reputed institute with 8–10 years of hands-on SEO experience, demonstrating a strong track record of driving substantial organic traffic growth and successfully managing SEO for e-commerce platforms.
• Proficient in industry-standard SEO tools such as SEMrush, Ahrefs, Majestic, and Google Search Console, with strong understanding of analytics platforms including Google Analytics and Adobe Analytics (Omniture).
• Deep knowledge of search engine ranking factors, optimization techniques, and major algorithm updates, along with working understanding of HTML, CSS, JavaScript, and the technical constraints impacting SEO.
• Experience in addressing SEO challenges at scale across both web and mobile platforms.
• Demonstrated ability to lead end-to-end SEO strategies while effectively managing multiple stakeholders in global, fast-paced environments.
• Well-versed in audience-building tactics, conversion funnel optimization, and integrating SEO efforts within broader performance marketing initiatives.
  

Key Success Factors For The Role

• Data & Reporting: Analytical mindset with the ability to interpret data, identify trends, and present actionable insights to senior leadership.
• Technical Proficiency: Advanced skills in Microsoft Excel for data analysis and reporting, and PowerPoint for crafting executive presentations.
• Communication: Excellent written and verbal communication skills, with the ability to articulate SEO strategies effectively to both technical and non-technical stakeholders.