Search Engine Optimization

Company Description

All People (AP) is committed to making self-care easy and enjoyable for everyone, regardless of age, gender, or lifestyle. Building on the trusted legacy of its parent company, Ajit Trading Corporation, AP offers luxury personal care products at accessible prices. Our product range includes bath & body essentials, haircare, skincare, and fragrances—all designed for safety, hydration, and long-lasting results. Headquartered in Mumbai, India, All People focuses on inclusivity and universal appeal, turning everyday routines into rituals of renewal.

Role Description

This is a full-time on-site role located in Mumbai for a Search Engine Optimization (SEO) Specialist. The SEO Specialist will be responsible for conducting keyword research, performing SEO audits, executing link-building strategies, analyzing web analytics, and optimizing on-page content. The role requires a detail-oriented individual to enhance our online visibility and drive organic growth.

Qualifications

• Expertise in Keyword Research and On-Page SEO
• Experience conducting SEO Audits and using Web Analytics
• Skills in Link Building strategies
• Strong analytical and problem-solving abilities
• Excellent written and verbal communication skills
• Bachelor's degree in Marketing, IT, or a related field
• Understanding of HTML, CSS, and JavaScript is a plus
• Experience in the personal care or e-commerce industry is desired