Search Engine Optimization Executive

About the Role

We are looking for a results-driven SEO Expert with 2–3 years of hands-on experience in managing on-page, off-page, and technical SEO. The ideal candidate should have a strong understanding of Google algorithms, keyword research, content optimization, analytics, and link-building strategies. You will work closely with the marketing and development teams to improve organic visibility, search rankings, and overall website performance.

On-Page SEO

• Conduct detailed keyword research using tools like SEMrush, Ahrefs, Google Keyword Planner.

• Optimize website content, landing pages, and blogs for target keywords.

• Perform on-page audits and implement improvements (meta tags, headers, schema markup, internal linking, URL structure).

• Collaborate with content writers to create SEO-friendly content.

Technical SEO

• Perform routine technical audits to identify issues related to crawlability, site speed, indexing, mobile-friendliness, and Core Web Vitals.

• Work with developers to resolve technical issues.

• Manage XML sitemaps, robots.txt, canonical tags, redirects, and hreflang.

• Monitor website health via Google Search Console.

Off-Page SEO

• Plan and execute link-building strategies (guest posts, outreach, citations, broken link building).

• Maintain strong backlink profiles and disavow spam links when required.

• Grow domain authority and strengthen overall online presence.

Analytics & Reporting

• Track keyword rankings, organic traffic, conversions, and user behavior.

• Create weekly/monthly performance reports with actionable insights.

• Use tools like Google Analytics, Search Console, Ahrefs, SEMrush, Screaming Frog.

• Monitor competitors and identify opportunities.

Required Skills & Qualifications

• 2–3 years of proven experience in SEO (agency or in-house).

• Strong understanding of search engine algorithms and ranking factors.

• Proficiency in SEO tools: Ahrefs, SEMrush, Google Analytics, Search Console, Screaming Frog.

• Knowledge of HTML, CSS, and basic website structure is a plus.

• Ability to analyze data and create strategies based on insights.

• Excellent communication and reporting skills.

• Experience with WordPress, Shopify, or other CMS platforms.

• Client Handling

Preferred Qualifications

• Experience in local SEO (Google My Business optimization).

• Knowledge of content marketing and keyword funnels.

• Familiarity with conversion rate optimization (CRO).

• Ability to work on multiple projects and meet deadlines.