Lead Generation Executive

We are looking for a proactive and results-driven Lead Generation Executive with at least 1 year of experience in generating qualified leads for IT service-based offerings. The ideal candidate should have a strong understanding of B2B outreach strategies and a passion for building a healthy sales pipeline through digital channels.

Role Overview / Key Responsibilities

• Conduct targeted research to identify potential clients

  in the areas of software development, digital marketing, and staff augmentation.

• Generate qualified leads through platforms

  such as LinkedIn, email campaigns, Upwork,  Guru and other relevant sources. (we are open for other channels)

• Maintain and manage lead databases using CRM tools.

• Craft personalized outreach messages and follow-ups to initiate client conversations.
• Collaborate closely with the sales and marketing teams to refine messaging and target segments.
• Schedule discovery calls or demos with the sales team by nurturing qualified prospects.
• Track and report lead generation metrics and campaign performance.
• Continuously experiment with and optimize lead generation tactics.

Required Skills & Qualifications

• 1 year of experience in lead generation

  , preferably in an IT services company.
• Familiarity with LinkedIn Sales Navigator, Upwork, email automation tools, and CRM systems.

• Excellent written and verbal communication skills.

• Strong research and analytical skills.

• Basic understanding of software services and digital marketing solutions.

• Self-motivated and able to work independently as well as in a team environment.