Search Engine Optimization Analyst

Search Engine Optimization Analyst

About

As an SEO Analyst, your primary responsibility is to develop and implement effective search engine optimisation (SEO) strategies for websites. You'll be analysing website traffic and performance and adjusting SEO tactics to maximise user engagement and conversion rates. You'll also develop content creation strategies that incorporate SEO best practises and collaborate with cross-functional teams to ensure digital marketing efforts remain aligned with overall business objectives.

Responsibilities

• Strategic SEO Planning

  : Develop and execute advanced SEO strategies that align with client objectives and industry trends. Create a roadmap for organic growth that includes technical, on-page, and off-page SEO elements.

• Technical SEO Expertise

  : Lead technical SEO audits to identify and resolve website issues that affect search engine performance.

• E-commerce SEO Mastery

  : Develop and execute advanced e-commerce SEO strategies, optimising product listings and category pages, and ensuring seamless user experiences for online shoppers.

• SaaS Expertise

  : Implement SEO tactics tailored to SaaS products, driving organic growth for software companies. Focus on keywords relevant to SaaS solutions and their unique buyer journeys.

• Advanced Keyword Research

  : Conduct comprehensive keyword research and competitive analysis. Identify high-converting keywords and optimise content for maximum visibility.

• Content Optimisation

  : Collaborate with content creators to develop content strategies that align with SEO goals and user intent and optimise.

• Link Building

  : Implement advanced link-building strategies, including outreach, partnerships, and content promotion. Acquire high-quality, authoritative backlinks to boost domain authority.

• Performance Analysis

  : Utilise advanced analytics tools to monitor and report on SEO performance. Analyse the data to provide insights and recommendations for continuous improvement.

• Algorithm Updates

  : Stay up-to-date with search engine algorithm changes and emerging SEO trends. Adjust strategies as necessary to ensure compliance with best practises.

Requirements

• Passion for SEO, the ability to think creatively and the ability to identify and rectify problems
• 4+ years of hands-on SEO experience, with a track record of driving organic growth and improving search rankings
• Proficiency in advanced SEO tools and analytics platforms (e.g., Google Analytics, Google Search Console, SEMrush, Moz, Ahrefs)
• In-depth knowledge of technical SEO, on-page and off-page optimisation techniques, and SEO best practises
• Strong understanding of search engine algorithms, ranking factors, and the ability to adapt strategies accordingly within e-commerce, SaaS, and tech domains
• Exceptional problem-solving skills, strategic thinking, and a keen eye for detail
• Excellent communication skills and the ability to collaborate with clients and team members
• Proficiency in MS Excel, Word, and PowerPoint
• Working experience in CMS and building/administering content in CMS environments
• Comprehensive knowledge of HTML and CSS

Join the team

Thank you for your keen interest in becoming a part of Webandcrafts. We're eagerly looking forward to gaining deeper insights into your candidacy through this application.

*Candidates from Kerala are preferred