Salesforce Marketing Cloud

We are seeking an experienced Salesforce Marketing Cloud Developer to design, implement, and optimize data-driven marketing automation solutions. The ideal candidate will have hands-on expertise in SFMC, including Campaign Management, Customer Journeys, SQL, AMPscript, and Salesforce integrations. This role requires strong problem-solving skills, a customer-first mindset, and the ability to collaborate across marketing, sales, and technical teams.

Key Responsibilities

• Develop, configure, and optimize marketing automation solutions using Salesforce Marketing Cloud.
• Build and maintain Journey Builder workflows, Automation Studio activities, Email Studio campaigns, Mobile Studio, and Cloud Pages.
• Create dynamic and personalized content using AMPscript and SSJS.
• Write complex queries in SQL to support automation, segmentation, and data transformation within SFMC.
• Implement marketing data models and manage Contact Builder / Data Extensions.
• Integrate SFMC with Salesforce CRM and other external systems using APIs and connectors.
• Ensure email deliverability, compliance, and industry best practices (IP warming, CAN-SPAM, GDPR, etc.).
• Monitor campaign performance and provide actionable insights through reports and analytics.
• Work closely with Marketing, Sales, and Product Teams to translate business goals into technical solutions.
• Maintain platform documentation, reusable assets, and scalable SFMC modules.

Required Skills & Experience

• 4+ years of hands-on experience in Salesforce Marketing Cloud development and administration.
• Proficiency in:
  • Journey Builder, Automation Studio, Email Studio, Cloud Pages
  • AMPscript, SSJS
  • SQL & Relational Data Models
  • REST/SOAP APIs and real-time integrations.
  • Knowledge of Pardot
  • Deep knowledge of Salesforce Sales/ Service/ Marketing cloud Platform
  • Proficiency in LWC, Apex, Salesforce Lightning and Visualforce
• Strong understanding of Customer Segmentation, Personalization, and Lead Nurturing.
• Experience working with HTML/CSS, email rendering, and responsive templates.
• Ability to troubleshoot platform issues and optimize automation performance.
• Strong communication skills and experience working in cross-functional teams.

Preferred (Good to Have)

• Salesforce Certifications such as:
  • Marketing Cloud Developer
  • Marketing Cloud Email Specialist
  • Marketing Cloud Administrator
• Experience with CDP, Marketing Cloud Intelligence (Datorama), MuleSoft, Postman, or ETL tools.
• Exposure to Marketing Cloud Personalization (Interaction Studio) is a plus.