Salesforce Marketing Cloud

POSITION OVERVIEW:

As a key member of the Marketing Automation team, this role supports the development of the Salesforce Marketing Cloud platform to enable the effective and efficient execution of marketing programs. This is achieved through data management, configuration, integrations, and development. The Salesforce Marketing Cloud Developer is responsible for understanding business requirements and delivering technical solutions that optimize the Marketing Cloud automation platform, enhancing CBRE communications. This position will support regional digital and technology teams, as well as all European organizational business units while collaborating with the Salesforce Engineering Manager. Additionally, the developer will work closely with the Salesforce Sales Cloud team to create custom queries and email templates and build comprehensive customer journeys as a trusted member of a cross-functional team.

IN THIS ROLE, YOU WILL:

• Develop marketing initiatives utilizing the Salesforce marketing automation platform, performing activities such as audience selection, triggered send notifications, suppressions, segmentation and more

• Design new or enhance existing processes to support new marketing strategies

• Gather and confirm data specifications when gathering campaign information

• Support data architecture needs, designing and managing database structure, inbound and outbound data integrations, and API‘s

• Support reporting efforts through data manipulation and integration with Power BI and Google Cloud Platform • Develop, enforce, and perform quality control activities and checks

• Performs other related duties and participates in special projects as assigned • Work with business and technology teams to gather functional and technical requirements

• Analyze requirements and provide leading practices in the design of the solution

• Participate in the creation and execution of test plans, strategies, and communications

• Oversee the management of process documentation

• Participate in client-facing meetings and document key decisions and action items

• Keep informed of the latest technology trends and innovations, especially in the areas of marketing automation, marketing resource management, digital asset management, web content management, mobile and social media