Sales Marketing Manager

Job Title

Location

Department

Industry

Experience Required

Reporting To

Company Overview

Astra Chemtech Pvt Ltd is a leading manufacturer and supplier of a wide range of specialty adhesives and coatings, serving industries such as woodworking, packaging, printing, and laminates. We are expanding our presence in the Indian market and looking for a dynamic Sales & Marketing Manager to drive growth in Western India.

Job Summary

Sales & Marketing Manager

Key Responsibilities

• Drive sales and marketing initiatives for

  Hotmelt, Wood, and Paper Adhesives

  ,

  Laminates

  ,

  Edgebanding

  , and

  Films

  in the assigned region.
• Build and manage strong relationships with OEMs, distributors, dealers, and industrial customers.
• Achieve monthly, quarterly, and annual sales targets through strategic planning and execution.
• Lead a team of field sales executives and coordinators to support business operations.
• Identify new business opportunities, conduct market analysis, and develop go-to-market strategies.
• Collaborate with the R&D and technical team to provide customer solutions and product customization.
• Participate in pricing decisions, promotional campaigns, and product launches.
• Generate and present regular MIS reports, sales forecasts, and competitor analysis to senior management.
• Represent the company in trade shows, exhibitions, and industry forums.

Key Requirements

• Bachelor’s Degree in Science, Engineering, Chemistry, or Business; MBA in Marketing (preferred).

• 5 to 20 years of proven experience

  in industrial sales, preferably in the adhesive, laminate, or related sectors.
• In-depth product knowledge and application understanding of

  Hotmelt

  ,

  Water-based

  , and

  Solvent-based adhesives

  ,

  woodworking solutions

  , and

  films

  .
• Strong B2B and OEM sales exposure with excellent negotiation and closing skills.
• Leadership ability to manage and motivate a sales team.
• Proficiency in MS Office, CRM tools, and sales reporting systems.
• Willingness to travel extensively across the region as required.

Compensation

• Competitive salary with performance-based incentives.
• Reimbursements for travel and client engagement as per company policy.