Sales Manager

Role Overview

The Sales Manager will be responsible for driving motorcycle sales across both new and pre-owned segments, ensuring lead conversion, revenue growth, and a premium customer experience that reflects Ducati’s global standards. This role demands a dynamic leader with proven ability to close deals, manage a motivated sales team, and deliver on business targets in a high-performance luxury motorcycle environment.

Key Responsibilities

Sales Performance & Targets

• Drive sales of new and pre-owned Ducati motorcycles to achieve monthly, quarterly, and annual targets.
• Ensure systematic follow-up and closure of all incoming leads (walk-ins, digital, referrals, events).
• Design and implement strategies to maximise conversion rates and customer retention.

Team Leadership

• Lead, mentor, and motivate the sales team to consistently deliver outstanding results.
• Monitor individual performance, provide coaching, and implement incentive programs.
• Ensure team alignment with Ducati’s premium brand values and VFM Motors’ growth vision.

Customer Experience & Engagement

• Guarantee world-class customer service standards in line with Ducati’s luxury positioning.
• Build long-term client relationships, ensuring repeat purchases and referrals.
• Handle escalations and negotiate high-value deals to successful closure.

Pre-Owned & Trade-In Business

• Oversee the acquisition, valuation, and resale of pre-owned motorcycles.
• Develop strong trade-in programs to encourage upgrades and increase deal flow.
• Ensure pre-owned motorcycles are showcased and marketed effectively to maximise sales.

Business Development

• Build corporate, institutional, and HNI networks to generate new business opportunities.
• Collaborate with Marketing on events, test ride programs, and Ducati community rides.
• Explore partnerships and innovative channels to expand market presence.

Reporting & Compliance

• Track sales KPIs, conversion ratios, and pipeline performance; report to General Manager.
• Ensure adherence to Ducati India’s brand guidelines and VFM Motors’ operational policies.
• Maintain accurate records of leads, deals, and customer feedback in CRM systems.
• Coordinate with the Ducati India team on all compliance and reporting requirements for the dealership.
  

Requirements

• Minimum 5–8+ years of premium/luxury automotive or motorcycle sales experience, with at least 2 years in a managerial role.
• Candidates who have not worked in the automotive industry but have exceptional Sales Managerial skills & are passionate about motorcycles can be considered as well.
• Proven track record of consistently meeting or exceeding sales targets.
• Strong leadership, negotiation, and closing skills.
• Deep understanding of premium customer expectations and luxury sales processes.
• Excellent communication, interpersonal, and presentation skills.
• Passion for motorcycles, preferably with riding experience and knowledge of Ducati brand DNA.
  

Success Metrics

• Achievement of new and pre-owned sales targets.
• Conversion rate of qualified leads into closed deals.
• Growth of pre-owned/trade-in business.
• Customer satisfaction scores and repeat business.
• Team performance and retention.