Sales Manager / Project Manager for Exhibition Space Sale & Overseeing project execution for major B2B Sports Exhibition

Job Title: Sales Manager / Project Manager for Exhibition Space Sale &v Overseeing project execution for major  B2B Sports Exhibition

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Role Overview

The Sales / Project Manager will be responsible for driving exhibition space sales, sponsorship sales, exhibitor acquisition, and overseeing project execution for a major B2B Sports Exhibition. The role requires strong industry networking, excellent client relationship skills, and the ability to manage the full exhibition lifecycle from planning to delivery.

Key Responsibilities

Sales & Business Development

• Achieve sales targets for exhibition space, sponsorships, and advertising inventory.
• Identify, approach, and close deals with prospective exhibitors, brands, federations, and industry stakeholders.
• Build and maintain long-term strategic relationships within sports, fitness, infrastructure, and wellness industries.
• Conduct market research and competitor mapping to identify new opportunities.
• Manage proposals, pricing negotiation, contracts, and invoicing.

Project & Operations Management

• Plan and execute the exhibition project end-to-end, including timelines, operations, exhibitor services, and vendor coordination.
• Work closely with venue management, logistics partners, stall fabricators, registration teams, and contractors.
• Ensure timely delivery of floor plans, exhibitor manuals, visitor marketing & operations schedules.
• Coordinate internally with marketing, finance, creative, and production teams.
• Manage exhibitor onboarding, support services, and onsite operations to ensure a seamless show experience.

Marketing & Promotion Support

• Support marketing campaigns by aligning with industry partners, associations, influencers, and government bodies.
• Assist in content planning for visitor promotion, conferences, and B2B networking programs.
• Represent the event at industry trade shows, forums, and roadshows.

Skills & Qualifications

• Graduate / Post Graduate (MBA preferred) in Marketing, Business Administration, Sports Management, or related field.
• 4–10 years experience in B2B exhibitions/events/sports marketing/trade fairs.
• Strong negotiation, presentation, and communication skills.
• Proven track record in sales target achievement.
• Project management and stakeholder coordination experience.
• Ability to multitask, work under pressure, and meet deadlines.
• Strong networking ability and understanding of the sports & fitness industry ecosystem.

Key Performance Indicators (KPIs)

• Exhibition space & sponsorship sales revenue achievement.
• Growth in exhibitor and visitor numbers.
• Project delivery milestones as per timeline & budget.
• Client satisfaction and repeat participation.
• Industry partnerships & association engagement.

Personal Attributes

• Result-driven and self-motivated.
• Strong leadership & team management skills.
• Problem-solving mindset & proactive attitude.
• Professional, presentable, and relationship-oriented.

Compensation

• Competitive salary + performance-based incentives.
• Travel allowances and business expenses as per company policy.

Reporting To

Project Director / CEO