Sales Manager

Job Purpose:

To lead and manage the sales team in achieving tractor sales targets, building a strong dealer/customer network, and maintaining excellent customer satisfaction by providing suitable agricultural machinery solutions.

Key Responsibilities:

• Sales Planning & Execution
• Prepare monthly/quarterly/yearly sales plans and achieve assigned targets.
• Identify new market opportunities and customer segments.
• Execute promotional campaigns in rural areas and local events.
• Team Management
• Recruit, train, and motivate the sales team (Sales Executives, Field Officers).
• Set performance targets and monitor individual/team performance.
• Conduct regular field visits and provide on-field support and guidance.
• Customer Relationship Management
• Build and maintain relationships with farmers, local influencers, and large landowners.
• Resolve customer complaints and queries promptly.
• Ensure smooth delivery and after-sales coordination.
• Dealer/Channel Management
• Develop and manage sub-dealers and retail outlets if applicable.
• Ensure dealer satisfaction and support them in local marketing efforts.
• Market Intelligence
• Monitor competitor activities, pricing, schemes, and market trends.
• Gather customer feedback for product improvement and new features.
• Reporting
• Maintain and report daily/weekly/monthly sales MIS.
• Provide forecasts and sales pipeline data to management.

Key Skills and Competencies:

• Strong leadership and people management skills
• Excellent communication and negotiation abilities
• Knowledge of the local market and rural customer behavior
• Understanding of agriculture machinery and applications
• Proficiency in CRM tools and basic MS Office

Qualifications and Experience:

• Graduate in Agriculture / Marketing / Business Administration (preferred)
• 5–8 years of experience in tractor/agricultural equipment sales
• Experience in managing a sales team and achieving rural sales targets

Working Conditions:

• Extensive fieldwork and rural travel
• Must own or be willing to use personal vehicle for field travel (if required)

Job Type: Full-time

Pay: ₹20,000.00 - ₹35,000.00 per month

Schedule:

• Day shift

Supplemental Pay:

• Yearly bonus

Language:

• English (Preferred)

Work Location: Remote