Job
Description
RA Sales Manager: Skin & Hair Clinic / Aesthetic Centre Reporting To: Centre Head / Regional Sales Director Location: [Insert Location] Objective: To lead and drive sales performance through strategic planning, hands-on counselling, and disciplined execution, ensuring business growth and service excellence. 1. Revenue Ownership & Sales Target Achievement • Own and achieve monthly, quarterly, and annual sales targets for services and product lines. • Analyze sales trends and formulate strategic action plans to boost high-value treatment conversions. • Identify underperforming areas and implement corrective measures to meet business goals. • Ensure daily tracking of collections vs. targets with a sense of urgency and ownership. 2. Hands-on Client Counselling & Conversion Support • Personally counsel high-value or priority clients to ensure conversions through expert recommendations. • Provide team training and shadowing in consultation handling, objection resolution, and upselling. • Lead from the front by demonstrating effective sales and counselling techniques. 3. Telecalling Monitoring & Lead Conversion • Oversee telecalling team’s daily performance and productivity. • Ensure timely follow-up on all leads and walk-ins with strong conversion strategies. • Maintain lead pipeline health and reduce leakage through regular audits and feedback loops. 4. Customer Experience & Service Excellence • Ensure each client receives premium, empathetic, and personalized service from enquiry to post-treatment. • Resolve escalated customer concerns professionally, maintaining client trust and brand image. • Implement feedback systems (e.g., NPS) and ensure service recovery actions are timely and effective. 5. Team Mentoring & Performance Management • Train and mentor the front desk, counsellors, and telecallers on SOPs, communication, and target achievement. • Conduct weekly performance reviews, one-on-one coaching sessions, and motivation drives. • Identify skill gaps and arrange for structured training or external workshops as needed. 6. Business Development & Local Market Activation • Drive local business development initiatives including referral programs, partnerships, and community outreach. • Plan and execute in-clinic events, promotional tie-ups, and lead generation campaigns with marketing. • Cultivate strong relationships with local influencers, vendors, and corporate clients to boost footfall. 7. SOP Compliance & Operational Discipline • Ensure all team members follow brand SOPs for consultation, documentation, client handling, and service delivery. • Maintain operational hygiene, centre readiness, and front-end discipline at all times. • Conduct surprise checks and audits to ensure consistent process adherence. 8. Reporting & Strategic Reviews • Share daily sales updates, conversion data, and lead reports with centre and regional management. • Prepare and present monthly performance reviews with clear action plans for improvement. • Maintain complete visibility on forecast vs. achievement at individual and team levels. 9. Professionalism, Maturity & Role Model Behavior • Exhibit high standards of integrity, professionalism, and maturity in team and client interactions. • Be punctual, well-groomed, and service-oriented in alignment with brand image. • Create a performance-first culture while being approachable, empathetic, and fair as a team leader.Role & responsibilities Preferred candidate profile - experience in brand like Kaya skin Clinic, VLLC , dr Pauls , Aesthetics clinics , enrich salon , similar salon
