Sales Manager

Sales Manager – Gym & Fitness Equipment

Location: Delhi
Job Type: Full-Time
Reports To: Director of Sales / General Manager

Position Summary:

We are seeking an ambitious, experienced, and dynamic Sales Manager to lead our gym and fitness equipment sales division. This role requires a driven professional with deep knowledge of fitness equipment sales, strong business acumen, and leadership capabilities. The Sales Manager will be responsible for building and managing a high-performing sales team, expanding our customer base, and developing long-term client relationships with gyms, fitness chains, hotels, wellness centers, physiotherapy clinics, corporate wellness programs, and educational institutions.

You will play a critical role in scaling our operations and contributing to our position as a market leader in the fitness industry.

Key Responsibilities: Sales Leadership & Strategy:

· Develop and execute strategic plans to achieve sales targets and expand the customer base.

· Analyze market trends, customer insights, and competitor activities to refine sales strategies.

· Forecast sales performance and deliver accurate reporting to senior leadership.

· Identify and secure new business opportunities across regional and national markets.

Client Engagement & Business Development:

· Establish and maintain strong, long-lasting customer relationships.

· Understand customer needs and recommend appropriate fitness equipment solutions.

· Conduct site visits, demos, presentations, and consultations with prospective clients.

· Negotiate pricing, terms, and contracts in alignment with business objectives.

Product & Market Expertise:

· Maintain expert-level knowledge of the company’s product lines including cardio machines, strength equipment, functional training tools, accessories, and wellness tech.

· Advise customers on layout planning, installation, and maintenance.

· Serve as the go-to resource for technical inquiries and post-sale service coordination.

Qualifications:Required:

· Bachelor’s degree in Business Administration, Marketing, Sports Management, or related field.

· 4+ years of B2B or B2C sales experience in the fitness, health, or commercial equipment industry.

· Demonstrated success in closing large contracts and meeting/exceeding sales targets.

· Strong presentation, communication, and negotiation skills.

· Proficient in CRM platforms and Microsoft Office Suite.

· Willingness to travel locally, regionally, or nationally as needed.

Preferred:

· Existing contacts in the fitness or wellness industry (e.g., gyms, clubs, hotels, PTs, schools).

· Experience managing a sales team or distributor network.

· Understanding of fitness equipment layout planning, installation, and servicing.

· Experience selling to government, hospitality, or institutional clients.

Key Competencies:

· Goal-oriented with a track record of hitting or exceeding quotas

· Entrepreneurial mindset with a “hunter” mentality

· Leadership with strong team-building and mentoring abilities

· High emotional intelligence and customer-centric approach

· Analytical and solution-focused problem solver

· Strong organizational and time-management skills

Job Type: Full-time

Pay: ₹30,000.00 - ₹40,000.00 per month

Work Location: In person