Sales Manager

Achievement of targeted Business volumes

Achievement of overall monthly sales targets and annual sales targets

Achievement of Brand-wise Sales target with specific focus on thrust brands

Ensuring achievement of targets by each ABM and FO and enhancing productivity

Improve business hygiene by reducing sales returns & expiries

Effective forecasting to ensure smooth availability & distribution of products

Co-ordination with channel partners/ distribution

Ensuring achievement of collection targets

2) KOL Development

Development of a brand specific core customers & supporting the implementation of strategic

alliance programs for maximizing ROI from KOLs

Monitoring the efforts of ABMs and FOs with specific focus on ensuring Dr. Call Average of 12

and minimum 95% MCR coverage & 95% coverage of KOLs in each territory

Supporting the implementation of strategic alliance programs for maximizing ROI from KOLs

through ensuring periodical visits as mandated by HO

Development & Sustenance of relationships of KOLs through periodical personal visits and

follow through

Periodically track the contribution from KOLs and ensure interventions under the guidance of

AGMs in protecting & developing the business from KOLs

JOB DESCRIPTION

3) Customer Development

Development of Brands in the region through effective implementation of HO marketing

programs apart from implementing local strategies

Ensuring the selection of right customer, right product by implementing the customer targeting

process

Taking measures to address slow moving products

Facilitating the performance across various therapies

4) Effective Implementation of Marketing Programs

Ensuring effective implementation of marketing programs thereby develop key brands in each

territory through a team of ABMs & FOs

Periodically track the implementation of marketing programs and address the gaps if any

Channelizing the effort of team members to achieve desired results

Tracking the efforts of team members through FFR and ensuring compliance

Implementation of local strategies under guidance of AGMs