Sales Executive

Job TitleSales Executive – Residential Real Estate (Prana by Nilaya) LocationProject: Prana by Nilaya Site Office: BIT Mesra Road, Near Navodaya Vidyalaya, Mesra, Ranchi, Jharkhand About Nilaya Eco Homes LLP & Prana by NilayaNilaya Eco Homes LLP is a new-age real estate development firm focused on well-designed, spacious, and mindful homes. Prana by Nilaya is our flagship B+G+12 residential community near BIT Mesra, offering thoughtfully planned apartments, large open spaces, and curated amenities for everyday well-being. We are looking for a Sales Executive (Minimum 5 Years Experience) who will be the front face of Nilaya at the site – welcoming walk-ins, handling leads, conducting site visits, and supporting closures under the guidance of the Sales Lead / Management. Role SummaryThe Sales Executive will be responsible for end-to-end handling of leads from enquiry to booking, including: Calling and nurturing leads Explaining the project and unit options Conducting site visits and follow-ups Supporting documentation and booking formalities This is a field + office, target-driven role, based primarily at the Prana by Nilaya site office. Key Responsibilities1. Lead Handling & Follow-UpCall and respond to leads generated through: Digital marketing (online enquiries, Facebook/Instagram, portals, website) Walk-ins, referrals, channel partners, events, local campaigns Qualify leads by understanding: Budget, family size, location preference, purpose (end-use/investment) Timeline to buy, current living situation, key decision makers Maintain systematic follow-ups via phone, WhatsApp and SMS as per SOP. Update every lead’s status regularly in the CRM / Excel tracker. 2. Site Visit Management & Walk-In HandlingWelcome and attend to walk-in customers at the Prana by Nilaya site office. Conduct professional site presentations, including: Explaining project concept, layout, unit types, amenities, location advantages Walking customers through sample flat / typical floor plan / site under construction (as applicable) Highlighting key USPs of Prana by Nilaya vs other projects in Ranchi Ensure proper arrangements for site visits: Clean and presentable site office Brochures, floor plans, rate sheets, application forms ready Tea/coffee/water and basic hospitality 3. Sales Presentation & Objection HandlingConfidently explain: Unit layouts, carpet & built-up areas, views, floor advantages Pricing, payment plans, offers, bank tie-ups, and basic legal points (in coordination with seniors) Handle typical buyer questions and objections related to: Price, area, location, possession date, approvals, loan eligibility, etc. Escalate complex queries to Sales Lead / Management and respond back to client in time. 4. Relationship Building & Conversion SupportBuild rapport with prospects and their families; understand their real concerns and priorities. Schedule second/third visits, site revisits with family elders, or video calls if needed. Work closely with Sales Lead / Management to close bookings – negotiate within approved limits, and bring deals to final decision. Maintain regular communication with “hot” prospects until final decision is made. 5. Documentation & Booking ProcessPrepare and explain: Application forms, booking forms, and basic document requirements Checklist of KYC documents for booking and home loan (if applicable) Coordinate with internal team for: Token/booking amount receipts Allotment letters / demand letters Bank loan processing, sharing project documents to the bank Ensure 100% accuracy and neatness in all paperwork and records. 6. Coordination with Telecalling & Marketing TeamsWork closely with: In-house telecaller for appointments and follow-ups Outsourced dial-force/telecalling agency for new leads Marketing team for campaigns, events, and new lead sources Share feedback from customers on: What they liked, what they found expensive, what competitors are offering, etc. Suggest local activities (camps, small events, tie-ups) to improve footfalls and visibility. 7. Reporting & DisciplineMaintain daily records of: Calls made, site visits done, follow-up calls, hot/warm/cold leads Bookings, cancellations, and prospects in final stage Submit Daily / Weekly Sales Reports to the Sales Lead / Management in required format. Follow office timings, grooming standards and professional behaviour. Eligibility & QualificationsEducationGraduate (Any Stream) – B.Com / BBA / BA / B.Sc or equivalent. MBA in Marketing / Sales is an added advantage but not mandatory. Experience ✅ (Updated as you requested)Minimum 5 years of experience in sales, out of which: At least 3 years in residential real estate sales is strongly preferred, OR Experience in other high-ticket B2C sales (housing loans, automobiles, insurance, premium retail) with strong track record of closing deals. Proven ability to handle targets, site visits, and end-to-end booking cycles. Skills & CompetenciesMust-Have SkillsStrong communication skills in Hindi; working knowledge of English (for basic reading, writing, and email). Confident, positive and comfortable speaking to new people daily. Good presentation skills – speaking clearly, explaining plans and prices simply. Basic computer skills – MS Excel, MS Word, email, WhatsApp, and comfort using CRM. Ability to work with monthly targets and stay motivated. Behavioural QualitiesSmart, well-groomed, polite and customer-oriented. High level of integrity and honesty in money-related and documentation matters. Willingness to work on weekends and holidays (with weekly offs adjusted) as per real estate norms. Self-driven, punctual, and open to training and feedback. Work ConditionsWork Location: On-site at Prana by Nilaya project (BIT Mesra Road, Ranchi). Working Days: 6 days a week (weekends are peak days; weekly off on a weekday). Timings: As per project site office hours, with flexibility during events or peak periods. Compensation & IncentivesFixed Salary: As per experience and local market standards (for 5+ years experienced profile). Incentives: Attractive performance-based incentives on: Qualified bookings Achieving / exceeding monthly and quarterly sales targets ReportingReporting To: Sales Lead – Prana by Nilaya / Director – Sales & Marketing Works closely with: Telecalling team Marketing / Digital team Admin & Accounts (for booking, receipts, documentation)