Sales Executive – B2B Events & Conferences

The Sales Executive – B2B Events & Conferences

deep exposure to B2B event sales

pure-business, high-content conferences

2. Key Responsibilities

A. Sales & Revenue Generation

• Sell sponsorships, branding opportunities, knowledge-sharing slots, and delegate passes for PolyMint conferences.
• Sell exhibition booths (where applicable) for industry expos and networking zones.
• Drive outbound sales through structured outreach, targeted calling, email campaigns, and LinkedIn engagement.
• Achieve or exceed monthly and event-based revenue targets.
• Manage complete sales cycles from lead generation to deal closure.

B. Lead Generation & Pipeline Management

• Identify relevant companies in the polymer, plastics, recycling, packaging, EPR, and sustainability sectors.
• Conduct research to map potential sponsors, exhibitors, and delegate profiles.
• Build and maintain an active pipeline of C-level, VP-level, and senior management prospects.
• Qualify leads based on business relevance, budget ownership, and decision-making capacity.

C. Client Engagement & Consultative Selling

• Understand the commercial, marketing, and networking needs of potential clients.
• Consult with industry players to position the conference as a strategic platform for branding, knowledge-sharing, and business development.
• Present event proposals and tailor solutions based on client objectives.
• Develop long-term relationships leading to repeat participation across multiple PolyMint conferences.

D. Industry Understanding

• Maintain a strong grasp of industry trends in:
• Polymers and raw materials
• Circular economy
• Recycling technologies
• EPR legislation
• Packaging & sustainability

• Utilize this industry knowledge to customize sales pitches, identify emerging opportunities, and engage in credible discussions with clients.

E. Coordination Across Teams

• Work closely with the events operations team to align sponsorship deliverables and client requirements.
• Coordinate with marketing to ensure timely promotional campaigns, partner announcements, and client updates.
• Provide feedback on market trends, customer expectations, and competitive insights.

F. CRM, Reporting & Documentation

• Maintain accurate records of leads, follow-ups, conversions, and client interactions.
• Prepare weekly and monthly sales reports, including pipeline health and revenue forecasts.
• Track client communication to ensure commitments are fulfilled pre- and post-event.

3. Candidate Profile & Qualifications

Experience

• Mandatory:

  4–5 years of experience in

  B2B event sales

  , conference sponsorship sales, or expo sales.
• Proven success in selling to mid-to-large corporate clients, associations, technology companies, or solution providers.
• Experience in polymers, manufacturing, recycling, sustainability, or industrial sectors is highly preferred.

Skills

• Strong negotiation and closing skills.
• Excellent verbal and written communication.
• Ability to confidently interact with C-suite and senior industry professionals.
• Understanding of event sales cycles and revenue-driven environments.
• Ability to structure proposals and explain ROI clearly.

Behavioral Competencies

• High energy and result-oriented mindset.
• Professional maturity with the ability to handle high-value corporate discussions.
• Persistence and discipline in follow-ups.
• Team player with strong interpersonal skills.

4. Key Performance Indicators (KPIs)

• Sponsorship revenue achieved per event
• Number of delegate passes sold
• Number of new sponsors/exhibitors acquired
• Retention and repeat business
• Pipeline quality and conversion rate
• Client satisfaction and delivery of sponsorship benefits