Revenue Lead – Cross Sell

About Cult:

Curefit Healthcare Pvt Ltd, founded in 2016, is India’s largest fitness company and wellness platform. Cult, from the house of Curefit, was established with a mission to make fitness easy, fun and accessible to everyone, and has emerged as a community celebrating the joy of fitness. The brand today offers a range of fitness services ranging from group workouts, gyms and personalized fitness solutions, as well as an expansive selection of quality fitness products for the everyday athlete. The company’s vision is to empower everyone towards an active and healthier lifestyle through innovative fitness solutions, enabled by technology.

Job Summary:

We’re hiring a Revenue Lead – Cross-sell to unlock the full potential of our fitness products business by driving deeper penetration, awareness, and consideration among Cult.fit’s gym user base.

This is a strategic and execution-focused role at the intersection of commerce, brand, and consumer behavior. You will define the end-state vision for product cross-sell, craft the roadmap, and lead execution across multiple touchpoints—gyms, app, CRM, and performance marketing. You’ll also play a key role in shaping the brand communication strategy for our product categories and building targeted awareness campaigns.

You’ll lead a lean team, collaborate cross-functionally across operations, marketing, and product, and bring a strong data-first mindset to track performance, optimize levers, and guide decision-making.

Key Responsibilities:

Own the Strategy-

● Drive Growth-

● Build Awareness & Brand Consideration-

● Deepen Customer Understanding-

● Collaborate & Influence-

● Lead the Team-

Qualifications and Skills:

● 6–10 years of experience in growth, business, or category roles in a consumer-facing business.

● Exposure to customer acquisition and cross-sell problems at scale.

● Strong grasp of performance marketing, CRM, and BTL activations.

● Experience in brand communication, awareness campaigns, and messaging strategy.

● Highly data-oriented with experience in campaign analytics, funnel tracking, and performance dashboards.

● Strong cross-functional leadership and stakeholder management capabilities.

● Excellent communication skills—both written and verbal.