Retention Specialist

Job Description

Job Overview ● This role will focus on analysing program performance, optimizing benefits, enhancing customer experience, and amplifying engagement across tiers. The ideal candidate should have a deep understanding of customer segmentation, retention strategies, and loyalty program profitability while collaborating with cross-functional teams to drive program growth. Knowledge and Skill / Qualification Requirements ● 3-5 years of experience in Loyalty, CRM, Customer Retention, or Data Analytics, preferably in e commerce or retail. ● Strong analytical skills with experience in Excel, SQL, Google Analytics, or BI tools. ● Deep understanding of customer segmentation, cohort analysis, and program profitability. ● Experience in managing loyalty programs, membership benefits, and customer engagement strategies. Responsibilities: Prive Reporting, Site Activations & Experiments: Maintain and enhance Prive reports to track key performance metrics. Create new dashboards for deeper analysis and ad-hoc business requirements. Collaborate with cross-functional teams to ensure the timely execution of Prive-specific activations. Continuously monitor activation performance and suggest optimizations for better engagement and conversions. Prive Program Benefits & Structure: Develop and optimize incentives based on brand affinity to encourage customer loyalty. Identify and implement customer-centric benefits to enhance engagement and delight. Curate exclusive Prive-specific offers on the firm's Prive cards to drive participation and spending. Customer Experience & Journey: Extend the firm's Prive experience beyond the app, ensuring an omnichannel presence. Analyze and improve post-purchase conversions and the overall shopping journey for Prive members. Implement tier-based retention strategies, including lapse prevention journeys and profile management. Amplification & Engagement: Strategize tier-wise benefit amplification to increase program participation. Drive engagement within Prive tiers using CRM, performance marketing, and social media. Work closely with marketing teams to create campaigns that highlight Prive's exclusivity and benefits. Prive Research & Analysis: Conduct deep segmentation analysis to understand customer behavior within Prive tiers. Evaluate P& L impact and optimize strategies to ensure cohort profitability. Use data-driven insights to refine loyalty strategies, personalization, and customer retention efforts. . Show more Show less