Retail State Head

Role:

Job Location:

Reporting to:

Role Overview:

State Head – Retail will be the custodian of State-level P&L, responsible for driving sustainable revenue growth, superior customer experience, and strong brand presence across Kerala. The role acts as a strategic business leader and brand ambassador, ensuring alignment with organizational goals while delivering operational excellence at scale.

Key Responsibilities:

• Own and drive State-level P&L, ensuring revenue growth, cost optimization, and profitability across all retail operations.
• Lead expansion and rollout of new retail branches across the state, including market assessment, location finalization, brand visibility, and end-to-end launch of sales and service operations.
• Develop and execute monthly, quarterly, and annual business forecasts, translating strategic plans into actionable execution within defined timelines.
• Ensure loss prevention and risk mitigation through robust audit mechanisms, compliance, safety, and security controls.
• Provide overall leadership for state-wide retail operations, including local marketing strategy, brand-building initiatives, activation programs, store administration, and HC management.
• Drive business growth through innovative promotional campaigns, customer engagement initiatives, and enhanced customer experience frameworks.
• Lead, mentor, and inspire regional and cluster teams to consistently achieve sales targets, productivity benchmarks, and operational KPIs.
• Conceptualize, implement, and monitor customer retention and loyalty programs to enhance repeat business and lifetime value.
• Plan and execute brand launches, brand awareness, and brand preference initiatives, supported by continuous market intelligence and competitive analysis.
• Ensure accurate and timely MIS reporting, daily operational reviews, and adherence to SOPs, with regular updates to Head Office and Sales Leadership.
• Oversee training, coaching, and performance management of sales and operations teams to ensure both individual and collective targets are met efficiently.
• Maintain overall accountability for data accuracy, reporting governance, and compliance with organizational policies.
• Foster a high-performance culture that encourages ownership, accountability, collaboration, and continuous improvement across the state.

Skill and Competencies

• Strategic Sales & Retail Leadership
• State-level Business & P&L Management
• Marketing & Brand Development
• Business Analytics & MIS Governance
• Process Design & Operational Excellence
• Team Building, Coaching & Performance Management

Education and Experience

• Any Graduate / MBA / PGDBA (Marketing preferred)
• 10–15 years of experience in Retail Sales, with proven exposure to state or multi-region operations
• Strong experience in COCO (Company-Owned, Company-Operated) retail formats
• Demonstrated success in new store planning, rollout, and scale-up

Company Overview:

Matrimony.com Ltd, a Great Place to Work Certified Wed-Tech company listed on the BSE and NSE, is a leader in matchmaking and wedding services. Its flagship brand, Bharat Matrimony, is the largest and most trusted matrimony brand (Brand Trust Report 2014) spanning customers across the entire economic strata. The company serves over 8 million members with the support of 3,000+ associates and a network of 130 company-owned retail outlets.

Key Offerings

Matchmaking Services:

• BharatMatrimony and 200+ matrimony brands

  segmented on religion, languages, communities, and occupation.

• Jodii:

  An exclusive matchmaking app for non-degree holders in 9 Indian languages

• Assisted Service and EliteMatrimony

  : Personalised services for the HNI, NRI and Premium segment of customers

Wedding Services:

• Wedding Bazaar:

  Largest wedding services provider.

• Mandap.com:

  Largest online wedding venues platform.

• MakeMyWedding:

  Personalized & curated wedding planning services.

New Initiatives & Verticals

• Astro Free Chat:

  It is an exclusive app for any astrology consultation

• ManyJobs:

  Employment platform targeting grey collar workforce. In vernacular language for the Tamil Nadu market (initial phase) and with some of industry first features for both companies and candidates

• Luv.com

  : A next generation serious relationship app.

International Presence

Matrimony.com has successfully expanded into international markets, with UAE operations thriving for 4+ years and Bangladesh operations commencing in 2021. With a mission to dominate the $55 billion wedding services industry.