Regional Sales Manager

The Regional Sales Manager (RSM) will be responsible for managing and driving sales operations across the assigned region through the *franchise network*. The role focuses on regional revenue growth, franchise performance management, market expansion, brand establishment, and profitability. The RSM will report directly to the National Sales Manager (NSM).

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Key Responsibilities

### 1. Strategic Planning & Regional Expansion

* Develop and execute regional sales strategies aligned with national business objectives.

* Identify potential markets and locations for *franchise expansion* within the region.

* Support onboarding and stabilization of new franchises to ensure early profitability.

* Prepare regional sales plans, budgets, and forecasts.

### 2. Franchise Management & Development

* Manage and strengthen relationships with existing franchise partners.

* Ensure franchisees adhere to company standards, SOPs, pricing, and brand guidelines.

* Drive consistent monthly performance from franchise units across the region.

* Resolve escalated franchise operational and commercial issues.

### 3. Team Leadership & Performance Management

* Lead and manage Area Sales Managers / Regional team members within the region.

* Set clear sales targets, KPIs, and performance benchmarks for the team.

* Conduct regular reviews, coaching, and training to improve productivity and efficiency.

* Ensure discipline, reporting accuracy, and compliance with company policies.

### 4. Sales Operations & Revenue Management

* Drive achievement of regional sales targets and growth metrics.

* Monitor sales forecasting, pipeline, and execution across franchise locations.

* Ensure timely collections and cash flow from franchise partners as per company norms.

* Oversee regional MIS, reporting, and performance dashboards.

### 5. Market Intelligence & Business Insights

* Track competitor activity, pricing strategies, and regional market trends.

* Share timely market feedback with product, marketing, and leadership teams.

* Recommend corrective actions and strategic initiatives based on regional insights.

### 6. Marketing & Brand Building

* Execute regional marketing initiatives in coordination with the central marketing team.

* Support franchise partners in implementing promotions, visibility, and local activations.

* Participate in exhibitions, trade events, and industry forums relevant to the region.

* Ensure consistent brand presence and positioning across all franchise outlets.

### 7. Cross-functional Coordination

* Coordinate with operations, supply chain, finance, and customer support teams to ensure smooth franchise functioning.

* Ensure effective after-sales and service support for franchise partners and end customers.

### 8. Performance Monitoring & Reporting

* Track regional KPIs including sales growth, franchise productivity, and collections.

* Conduct monthly and quarterly business reviews with franchise partners.

* Present regional performance reports and action plans to the NSM.

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## Preferred Candidate Profile

* Proven experience in *FMCG / QSR / Retail / Franchise-based business models*.

*8–12 years* of experience in regional sales, franchise management, or business development.

* Strong leadership, relationship management, and negotiation skills.

* Excellent analytical, planning, and execution capabilities.

* Strong communication and presentation skills.

* Experience working with MIS, sales forecasting, and performance dashboards.

* Self-driven, result-oriented, and capable of managing large regions independently.

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## Perks and Benefits

* Competitive compensation with performance-linked incentives

* Travel and regional allowance as per company policy

* Growth opportunities in a scalable franchise-led organization