Regional Sales Manager

Location

Department

Reports To

Experience

Job Summary

Regional Sales Manager (RSM)

Key Responsibilities

Sales Strategy & Planning

• Develop and execute regional sales strategies to achieve sales targets.
• Identify market opportunities, segment potential, and plan go-to-market strategies.
• Analyze sales trends and competitor activities to recommend tactical initiatives.

Team Management

• Recruit, train, mentor, and manage a team of ASMs and TSOs.
• Monitor team performance, provide regular feedback, and drive productivity.
• Conduct periodic reviews, goal setting, and incentive tracking.

Channel & Distribution Management

• Appoint and manage

  Super Stockists, Distributors, and Sub-stockists

  .
• Strengthen the presence in

  retail chains, pharmacies, supermarkets, and hospitals

  .
• Ensure adequate inventory and coverage across urban and rural markets.

Business Development

• Expand footprint in unserved and underserved areas.
• Drive new product launches and ensure market penetration.
• Build strong relationships with key accounts and institutional buyers.

Operations & Reporting

• Ensure timely billing, collection, and adherence to credit policies.
• Monitor and report KPIs: sales, coverage, outlet productivity, and secondary sales.
• Coordinate with supply chain and logistics for product availability and fulfillment.

Key Requirements

• Bachelor’s degree (MBA in Marketing/Sales preferred).
• 6–10 years of regional sales experience, preferably in

  FMCG, Sanitary Products, Pharma, or Personal Care

  industries.
• Strong knowledge of

  Tamil Nadu and Kerala

  markets, consumer behavior, and language fluency (Tamil and Malayalam preferred).
• Proven experience in team handling and multi-channel distribution management.
• Excellent communication, negotiation, and leadership skills.
• Willingness to travel extensively within the region.

Preferred Attributes

• Prior experience with

  sanitary napkin or hygiene product companies

  is a plus.
• Track record of growing regional sales and launching new products.