Regional Sales Manager – East India

1. Regional Sales Strategy & Target Achievement

• Develop and execute regional sales plans aligned with national objectives.
• Achieve monthly and quarterly sales targets (primary, secondary, and tertiary).
• Monitor territory performance and initiate corrective actions as needed.
• Conduct periodic business reviews with ASMs, distributors, and key stakeholders.

2. Distribution Network Expansion & Channel Health

• Appoint, onboard, and manage super stockists, distributors, and wholesalers.
• Expand the retail network to ensure deeper market penetration across North India.
• Maintain distributor hygiene by ensuring:
• Timely claim settlements
• Credit control and outstanding recovery
• Smooth order-to-delivery operations
• Build long-term partnerships with key trade partners.

3. Team Leadership & Performance Management

• Lead and manage a regional team of ASMs, ASEs, SOs, SRs, and School Managers.
• Define KRAs and KPIs for all team members and conduct regular performance reviews.
• Identify training and development needs and build a culture of performance excellence.
• Motivate, coach, and mentor the team to drive accountability and productivity.

4. Institutional & School Sales Development

• Drive school and institutional business in collaboration with School Managers and ASMs.
• Customize offerings for school-branded notebooks, annual bulk orders, and special projects.
• Build and nurture long-term institutional relationships.

5. Product Placement, Availability & Visibility

• Ensure product presence and visibility across retail chains (D-Mart, R K Bazar, CrossWorld, etc.).
• Collaborate with marketing on branding, visibility, and promotional activities.
• Explore non-traditional channels (corporates, NGOs, gifting, etc.) for incremental growth.
• Track and manage stock availability across the region to avoid supply gaps.

6. Sales Forecasting, Planning & Reporting

• Forecast demand based on market trends and past sales data.
• Align supply chain planning with projected regional sales.
• Maintain accurate dashboards, MIS reports, and performance analytics.
• Provide strategic insights to management for business planning.

7. Promotions, Schemes & Campaign Execution

• Plan and execute region-specific trade and consumer promotions in coordination with marketing.
• Ensure effective rollout and communication of schemes across all channels.
• Evaluate ROI and effectiveness of trade campaigns and report outcomes to HO.
• Organize eco-awareness and brand-building events in key markets.

8. Market Expansion & New Business Development

• Identify new towns, territories, and product categories for expansion.
• Build a robust distribution infrastructure in emerging markets.
• Assess feasibility for new product launches and growth opportunities.

9. Competitor Tracking & Market Intelligence

• Continuously monitor competitor activities, pricing, schemes, and new launches.
• Share market intelligence reports with management and marketing teams.
• Recommend strategic actions to enhance EcoNama’s competitive advantage.

10. Commercial & Financial Control

• Ensure adherence to commercial and financial policies (credit, claims, and discounts).
• Monitor outstanding recovery and maintain financial discipline.
• Support distributors in maintaining proper documentation and audit compliance.

11. Customer Relationship & Escalation Management

• Build and sustain relationships with key distributors, retailers, schools, and institutions.
• Handle escalations unresolved at ASM/ASE levels promptly.
• Ensure customer satisfaction and retention through proactive engagement.

12. Compliance & Reporting

• Ensure all sales operations comply with company SOPs, policies, and audit norms.
• Maintain accurate documentation for sales, trade schemes, and inventory.
• Ensure timely submission of reports and full policy compliance.

13. Sustainability & Brand Advocacy

• Promote EcoNama’s eco-friendly and sustainable product philosophy in the marketplace.
• Lead and participate in eco-awareness campaigns across institutions and retail markets.
• Position EcoNama as a trusted, green brand across all business interactions.

Job Types: Full-time, Permanent

Pay: ₹700,000.00 - ₹900,000.00 per year

Work Location: In person