Regional Sales and Growth Head

Job Title: Regional Sales & Growth Head

Department:

About Aakash Educational Services Ltd. (AESL)

Aakash Educational Services Ltd. is one of Indias most trusted names in test preparation, offering coaching for NEET, JEE (Main & Advanced), school/board exams, scholarship tests, and Olympiads. We deliver both classroom and digital learning solutions, driven by our philosophy of “Student First”.

Great Place to Work (3 consecutive years)

Purpose of the Role

To drive regional sales growth by building strategic capabilities, strengthening sales effectiveness, and enabling teams to achieve business targets while identifying and leveraging market opportunities.

Key Responsibilities

1. Sales Growth & Strategy

• Develop Annual Operating Plans (AOPs) and regional growth strategies.
• Build systems and processes to strengthen sales execution.
• Develop people, resources, and sales competencies to support business expansion.

2. Business Leadership & Coaching

• Guide and coach Area Business Heads to develop unit-specific strategies.
• Partner with central teams to define KPIs and AOPs for area units.
• Lead change management initiatives to support accelerated organizational growth.

3. Business Analysis & Market Intelligence

• Conduct regular business analysis and identify performance trends.
• Recommend initiatives for business improvement and operational efficiency.
• Assess micro-markets to identify new growth opportunities and expansion areas.

4. Sales Enablement & Capability Building

• Identify capability gaps and enable field sales teams through targeted training.
• Improve sales team productivity and readiness through structured interventions.

Key Result Areas (KRAs)

Financial Excellence

Qualification & Experience

Education:

• B.Tech + MBA (preferred)

Experience:

• 10–12 years in Sales Excellence / Sales Operations
• Industries: Consulting, Education, Telecom, FMCG

Skills & Knowledge:

• Strong business acumen and strategic thinking
• Excellent organizational and multi-tasking skills
• Stakeholder management experience with senior leaders
• Strong interpersonal and communication skills
• Innovative & self-driven

Key Interactions

Internal:

• National Business Team
• Regional Sales Team & Branch Heads
• Regional Function Heads
• Student Support Centers

External:

• Consulting Firms
• Sales & Marketing Agencies
• Corporate Customers
• Referral Affiliates

Competencies Required

Behavioral Competencies

• Customer Orientation (Advanced)
• Developing / Managing Others (Advanced)
• Delivering Results (Expert)
• Managing Performance (Advanced)
• Forward Thinking (Advanced)

Functional Competencies

• Analytical Thinking (Expert)
• Strategic Thinking (Advanced)
• Sales & Business Development (Advanced)
• Sales Training (Advanced)
• Sales Revenue Analysis (Advanced)
• Data & Analytics Literacy (Advanced)

Reporting Structure

• Solid Line:

  Regional Director Goal setting, Performance review, Coaching

• Dotted Line:

  Chief Business Officer Strategic inputs, Functional guidance

Annexure: Competency Summary

Strategic Thinking

Understands industry trends, competitive landscape, and develops 3–5 year strategies.

Developing Others

Provides effective feedback, coaching, and growth opportunities.

Results Orientation

Sets ambitious goals, measures performance, and drives outcomes despite challenges.

Managing Performance

Sets expectations, tracks progress, provides feedback, and addresses performance issues.

Forward Thinking

Anticipates problems, analyzes future implications, and develops contingency plans.

Analytical Thinking

Uses logic, data, and structured problemsolving methods to make decisions.