Job Title:
Regional Manager – Acquisition – South India (Schools English)
Region:
South Asia
Department: Schools English
Reports to:
Head – Schools English, South Asia
Location:
Bengaluru
Contract Type:
[Insert – Full-time, Permanent/Fixed-term]
Role Type:
Individual Contributor
Purpose of the Role
To lead new business development efforts for the Schools English portfolio in South Asia, with a focus on identifying, acquiring, and establishing Authorised Centres, Cambridge English Education Partners and Preparation Centres in partnership with new schools and school groups. This role will play a key part in expanding market presence and accelerating growth in priority geographies.
Key Responsibilities
New Business Development
- Identify and prioritise high-potential schools, school groups, and educational networks for business development opportunities.
- Develop and execute tailored outreach strategies to engage prospective partners and promote Schools English products and services.
- Deliver compelling presentations and proposals that align with customer needs and strategic objectives.
- Deliver on KPIs for new Authorised Centres, CEEPs and Preparation centres and manage the first delivery cycle before handing it to Key Accounts team.
- Deliver on the GTM strategy for ILA and A&A solutions.
Pipeline Generation & Conversion
- Build and maintain a strong and well-qualified sales pipeline through direct outreach, referrals, events, and marketing campaigns.
- Lead the end-to-end conversion process — from lead qualification to agreement finalisation — ensuring a smooth handover to account management teams post-completion of the first cycle.
- Collaborate with internal teams to ensure timely and high-quality responses to queries, and school requirements.
Market Engagement
- Act as the primary representative of Schools English for new business conversations with school leaders, education boards, and other influencers.
- Attend and speak at education forums, exhibitions, and networking events to raise awareness and visibility of Schools English offerings.
Stakeholder Collaboration
- Work closely with Marketing to co-develop lead generation campaigns and targeted promotional material.
- Liaise with Exams, Academic, and Operations teams to align on product delivery, timelines, and support structures for new schools.
- Partner with other regional teams to coordinate outreach and share market intelligence.
- Work closely with the K12 and CIE teams on ILA and A&A lead conversions and GTM
Data, Reporting & Insights
- Maintain accurate and up-to-date records of outreach, pipeline, and conversion data in the CRM system.
- Provide regular updates and performance reports to the Head of Schools English, including market insights and recommendations.
- Use data analytics to evaluate the effectiveness of outreach efforts and inform future strategy.
Qualifications & Experience
Essential:
- Bachelor's degree in Business, Education, Marketing, or a related field.
- Minimum 7 years of experience in business development or sales, preferably in the education or B2B services sector.
- Demonstrated success in acquiring new clients or partners, especially in complex or high-value contexts.
- Strong understanding of the school education ecosystem in India, and ideally across South Asia.
- Excellent communication, presentation, and negotiation skills.
Desirable:
- Experience working with schools offering international curricula (e.g., Cambridge, IB).
- Knowledge of the English language learning and exams landscape.
- Familiarity with the Maldives, Nepal, Sri Lanka, and Bangladesh education markets.
- Proficiency in CRM tools like Salesforce or Dynamics.
- MBA or advanced degree is a plus.
Skills & Competencies
- Strategic Sales & Prospecting
- Relationship Building & Influence
- Customer Engagement & Insight
- Proposal Development & Pitching
- Self-Management & Initiative
- Strong Presentation & Communication
- Collaboration & Cross-functional Alignment
- Commercial & Market Awareness
Travel Requirements
- Regular travel across India and priority markets