Regional Business Manager - Kerela

Job Description

Job Description Title: Regional Business Manager/ Senior RBM Reporting to: Zonal Business Manager Desired Work Level: G 08/09 Location: Position Description: The incumbent of the role will be a mid-senior level team manager who is expected to achieve regional business goals through execution excellence of marketing strategies, influencing external stakeholders (trade bodies, doctor associations) and building team capabilities in terms of knowledge, skill and efficiency in the region. Education Degree: Graduate (Pharma/Science), preferably MBA Experience: 3+ years of experience as an SBM / 2-3 years as RBM in a reputed Pharma company. Consistent performance is a must. Overall 10+ years of Experience Job responsibilities: BUSINESS ACHIEVEMENT - In order to achieve the business objectives of the whole region. - Plan for business achievement through: - Understanding the market/ geography - Understanding Product Basket - Understanding competition/ market size - Participate in annual budgeting exercises and set ambitious targets for his region. Break it down to achievable quarters and plan how to achieve the same. - Quantitative/ qualitative aspect of performance - Therapy performance - Brand building - Stockist performance - KOL Management - Relationship with the key KOL’s in his region and ROI from them. - Achievement spread of Products PERFORMANCE MANAGEMENT OF TEAM - In order to ensure sustainable growth of the territory and equitable growth of all the areas in the region through proper process compliance. - Constantly review (quarterly/ monthly) the performance of the team on the below areas: - Achievement spread of SBOs/ SBMs (Healthy performance matrix of team) - Monitor activity spread of SBOs while reviewing SBMs - Total Call Coverage - Core Call Coverage - CRM Coverage - Activity spread of SBMs - Joint work - Time allocation with SBOs - ROI with KOL customers - CRM Activities of the team. Constant monitoring of the ROI from the CRM investments. - Consequence management of poor performers in the team People Development - In order to ensure the right people for the right job. Also, the territory doesn’t lie vacant for a long time and ensure smooth representation of the organization to customers. 1. Induction of new SBM in team 2. Development of SBO through coaching SBM - On the Job Training during joint work - Spot talent in the team and facilitate development of the same 3. Training needs identification for the team. 4. Constantly identify talent in the market. 5. Facilitates retention of his team 6. Ensure reporting tools are updated timely and accurately which includes attendance, daily call reporting, chemist reporting, activity reporting, leave reporting and other reports that come from time to time. NEW PRODUCT LAUNCH - In order to achieve the growth through establishment of new products Target achievement for new product CRM Activities with KOL for new products. Communicates the marketing strategy Ensures distribution of new products to ‘A’ class stockists. STOCKIST MANAGEMENT & Inventory Management at Stockist level 1. Identify and shortlist stockists. 2. Ensures Collation of all SBO statements through SBM for demand planning 3. Identify slow moving products and ensure a liquidation plan with SBM 4. Identify breakage/ expiry trend of a stockist and regular feedback to the team to keep them under agreed parameters. 5. Manages escalated stockist issues/ problems in his region and provides win-win solution Manage relationships with Stockist, C&F and attend association trade meetings, if required. ORGANIZATIONAL CULTURE - Ensure high ethical business practices and value orientation in self and others. Ensures implementation of organization values and culture through continuous communication and demonstration. Ensure transparency in business to all, related to the business process. Be proactive in reducing employee grievances and issues. Recognizes and Rewards high performing team members In order to create an organization admired for its people oriented and business ethics Key Performance Indicators: Regional HQ Target vs Sales Achievement Regional HQ Per Capita Per Month (PCPM) Required Skills: Forecasting Technique - For effective forecasting of sales Data Interpretation and Analytical ability – (competitor behavior and trends in the market) for identifying gaps and opportunities Leadership qualities – participate in organization building Guiding & Coaching ability – for providing developmental feedback to team Managing variables - Ability to handle multiple customers (internal and external) for business performance. What Knowledge is required? How will it be used? Basic Anatomy To understand science related to our products Basics of Marketing & Sales To understand the marketing strategy and appreciate the brand communication prepared by Marketing Operating Network: Internal – SBM ZBM Sales Training CFA SFE HR External - Doctors Chemists Stockists Govt Organizations Trade Unions Education Institutes Show more Show less