Programmatic Advertising Specialist

Programmatic Advertiser

This position plays a critical role in bridging data, technology, and media buying to help clients reach the right audience at the right time, while maintaining transparency, brand safety, and measurable outcomes.

Key Responsibilities

• Manage and execute programmatic advertising campaigns across multiple

  DSPs

  (e.g., DV360, The Trade Desk, MediaMath, Xandr).
• Set up, monitor, and optimize campaigns using

  real-time bidding (RTB)

  strategies to achieve performance goals.
• Develop and refine

  audience targeting strategies

  using first-party, second-party, and third-party data through

  DMPs

  and audience segments.
• Continuously analyze campaign data to identify trends, insights, and opportunities for optimization.
• Implement fraud detection and

  brand safety measures

  to protect clients’ investments and maintain campaign integrity.
• Optimize inventory sources and manage

  private marketplace (PMP) deals

  and open exchanges for best performance.
• Monitor and optimize towards KPIs including

  CPM, CPC, CTR, CPA, ROAS, and Viewability

  benchmarks.
• Collaborate with internal teams to integrate creative assets, tracking pixels, and data tags effectively.
• Ensure accurate

  tag management

  and troubleshooting for campaign tracking and measurement.
• Generate detailed performance reports and present insights and recommendations to clients and internal stakeholders.

Required Skills & Expertise

• Strong expertise in managing programmatic campaigns within major

  DSPs

  (DV360, The Trade Desk, Xandr, MediaMath, etc.).
• In-depth understanding of

  SSPs, Ad Exchanges, and DMPs

  and how they interact in the programmatic ecosystem.
• Advanced knowledge of

  audience targeting, segmentation, and lookalike modeling

  .
• Proficiency in

  analytics platforms

  (Google Analytics, Adobe Analytics, etc.) for campaign tracking and performance analysis.
• Strong command of

  tag management tools

  (GTM, Floodlight, etc.).
• Experience with

  viewability tracking, brand safety tools, and fraud prevention solutions

  (IAS, Moat, DoubleVerify).
• Analytical mindset with the ability to translate complex data into actionable insights.
• Knowledge of different programmatic deal types (PMPs, programmatic guaranteed, open exchange).
• Understanding of attribution modeling and cross-device measurement.

Qualifications & Experience

• Bachelor’s degree in Marketing, Advertising, Business, or a related field.

• 2–3 years of hands-on experience in programmatic advertising within a digital marketing agency

  (agency experience is

  mandatory

  ).
• Certifications in programmatic platforms (e.g.,

  Google DV360 Certification, The Trade Desk Edge Academy Certification

  ) strongly preferred.
• Proven track record of achieving campaign KPIs across different client verticals.

Performance Metrics / KPIs

Success in this role will be measured through:

• Achievement of campaign efficiency metrics:

  CPM, CPC, CTR, CPA, ROAS

  .

• Viewability rates

  meeting or exceeding industry benchmarks.
• Reduction in

  ad fraud exposure

  and adherence to brand safety guidelines.
• Accuracy and timeliness in

  reporting and campaign insights

  .
• Client satisfaction and retention due to programmatic performance outcomes.

Tools & Platforms Knowledge

• Demand-Side Platforms (DSPs):

  DV360, The Trade Desk, MediaMath, Xandr, Adobe Ad Cloud

  .
• Data Management Platforms (DMPs):

  Lotame, BlueKai, Salesforce Audience Studio

  .
• Analytics:

  Google Analytics, Adobe Analytics

  .
• Verification & Brand Safety:

  IAS, Moat, DoubleVerify

  .
• Tag Management:

  Google Tag Manager, Floodlight

  .
• Reporting & BI Tools:

  Data Studio, Tableau, Power BI

  .

Work Environment

Programmatic Advertiser