Product Marketing Manager

• Product Positioning & Messaging:
• Develop clear and compelling product messaging that highlights the platforms' value to enterprises.
• Translate technical capabilities into business benefits for different target audiences.
• Ensure consistency in brand and product messaging across all marketing channels.
• Go-to-Market (GTM) Strategy:
• Work with product and sales teams to define and execute GTM strategies for new product launches.
• Identify target customer segments and tailor marketing initiatives accordingly.
• Monitor and refine GTM approaches based on market trends and customer insights.
• Content & Demand Generation:
• Create engaging marketing content such as blog posts, case studies, whitepapers, sales collateral, and email campaigns.
• Support demand generation efforts by crafting lead-nurturing campaigns, webinars, and industry reports.
• Collaborate with design teams to develop visually appealing assets that enhance product storytelling.
• Market Research & Competitive Analysis:
• Conduct in-depth research on customer needs, industry trends, and competitor offerings.
• Identify key differentiators to position the platforms as market leaders.
• Gather customer feedback and insights to refine marketing strategies and product messaging.
• Sales Enablement & Collaboration:
• Develop sales decks, one-pagers, and battle cards to help the sales team communicate product value effectively.
• Conduct internal training sessions to ensure cross-functional teams understand product positioning.
• Work closely with product development based on market needs and customer feedback.
  

Qualifications & Skills

• Experience:
• 2+ years of experience in product marketing, B2B marketing, or technology marketing.
• Experience working in AI, SaaS, or enterprise software industries is a plus.
• Marketing & Technical Skills:
• Strong understanding of product positioning, messaging, and go-to-market strategies.
• Ability to translate complex technical concepts into compelling business value.
• Experience with content creation, digital marketing, and demand generation strategies.
• Familiarity with CRM tools, marketing automation platforms, and analytics tools.
• Soft Skills & Mindset:
• Excellent storytelling, communication, and presentation skills.
• Highly creative and analytical, with a strategic approach to problem-solving.
• Ability to work cross-functionally with sales, product, and design teams.
• Self-motivated, detail-oriented, and able to thrive in a fast-paced environment.
  

• Shape the narrative of platforms in a rapid evolving industry
• Be part of a collaborative, high-growth environment with a culture of innovation.
• Opportunity to work with top-tier AI and product teams.
• Rewarding, performance-based incentives, and rapid career growth opportunities.