Strategic Product Marketing
Develop a compelling, educational, and brand-aligned narrative. Utilize this foundational story to drive marketing assets that resonate, including our website, product pages, and more.
Craft and implement product positioning and go-to-market strategies that differentiate our offerings
Develop targeted value propositions and messaging frameworks for key market segments
Design and execute strategic marketing plans tied to revenue objectives
Content Development & Sales Enablement
Lead creation of high-impact sales collateral including presentation decks, case studies, and whitepapers
Design and deliver comprehensive product training programs for sales teams
Create strategic sales tools including competitive analysis and objection handling guides
Market & Customer Intelligence
Lead competitive analysis and maintain detailed market insights
Conduct win-loss analyses to optimize sales effectiveness
Research and analyze market trends to identify growth opportunities
Gather and synthesize customer feedback to inform product and marketing decisions
Cross-Functional Leadership
Build strong partnerships with Product, Sales, and Customer Success teams
Provide strategic support for key customer relationships and quarterly business reviews
Ensure consistent messaging and go-to-market execution across all channels
Professional Requirements
5+ years product marketing experience in Global SaaS (HR tech is a plus)
Proven track record driving revenue through strategic marketing initiatives
Master storyteller with exceptional positioning and GTM execution
Strong analytical mindset for data-driven campaign optimization
Outstanding communicator and presenter, especially in B2B sales contexts
Self-motivated collaborator who thrives in fast-paced environments

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