Product Marketing Manager

Product Marketing Manager

Key Responsibilities

Market Research and Analysis

• Conduct thorough

  market research

  to understand customer needs, industry trends, and competitive landscape related to Customer Engagement platforms.
• Gather

  insights

  from customers, prospects, and internal stakeholders to identify market opportunities and develop targeted marketing strategies.

Product Positioning and Messaging

• Define and refine

  product positioning and messaging

  that resonates with target audiences, differentiates our product offerings, and effectively communicates

  value propositions

  .
• Create clear and compelling

  product content

  , including product descriptions, presentations, videos, case studies, and website content.

Go-to-Market Strategy

• Collaborate with product management and cross-functional teams to develop effective

  go-to-market strategies

  for new product launches and feature releases.
• Drive initiatives that expand market reach, increase sales effectiveness, and accelerate customer acquisition.

Sales Enablement

• Enable the sales team by developing

  sales collateral

  , including battle cards, pitch decks, and customer-facing content aligned with buyer personas and sales process stages.
• Conduct

  product training sessions

  for sales teams to effectively articulate product value, positioning, and key differentiators.

Competitive Analysis

• Monitor and analyze competitors

  product offerings, pricing strategies, and market positioning

  to stay ahead of industry trends.
• Develop

  competitive positioning strategies

  to highlight our product strengths and counter competitive challenges.

Marketing Campaigns

• Collaborate with the marketing team to develop

  integrated marketing campaigns

  , leveraging various channels such as digital advertising, content marketing, events, webinars, and social media to drive brand awareness, demand generation, and thought leadership.

Qualifications

• Bachelor's degree

  in Marketing, Business Administration, or a related field.
• Proven experience in

  product marketing roles

  within the

  B2B software industry

  .
• Strong understanding of

  Customer Engagement Software market dynamics and trends

  .

• Excellent written and verbal communication skills

  , with the ability to translate complex technical concepts into clear and compelling messaging.
• Demonstrated ability to work in a

  fast-paced, deadline-oriented environment

  with exceptional

  project management skills

  .
• Strong

  analytical and problem-solving skills

  , with the ability to gather and synthesize market insights and data for decision-making.
• Proficiency in

  marketing automation, CRM, and other marketing technology platforms

  is a plus.