Product Marketing Manager

About the Company:

Founders:

• Rahul Attuluri (Ex-Amazon, IIIT Hyderabad)
• Sashank Reddy (IIT Bombay)
• Anupam Pedarla (IIT Kharagpur)

Backed by:

• Orios Ventures
• Better Capital
• Marquee Angels

Recent Funding:

• Raised $33 million in 2023 from Greater Pacific Capital

Recognitions:

• Technology Pioneer 2024 by the World Economic Forum
• ‘Startup Spotlight Award of the Year’ by T-Hub (2023)
• ‘Best Tech Skilling EdTech Startup of the Year 2022’ by Times Business Awards
• ‘The Greatest Brand in Education’ by URS Media
• Forbes India 30 Under 30 Honorees (2024)

Scale:

• Paid subscribers from 650+ districts across India
• Hiring partners include Amazon, Accenture, IBM, Bank of America, TCS, Deloitte, and 2000+ other companies

Learn more about NxtWave Read more: Economic Times | CNBC | YourStory | VCCircle

About the Role:

We are looking for a Product Marketing Manager who blends sharp strategic thinking with creative execution. In this role, you will play a pivotal part in crafting powerful narratives that connect product capabilities to user needs, while driving go-to-market (GTM) success and user engagement. As a core member of the marketing team, you’ll work closely with product, design, and growth teams to shape positioning, build compelling campaigns, and create content that resonates with our audience. You will take complete ownership of how we communicate our product’s value to the world.

Job Title:

Job Location:

Onsite role

Responsibilities:

• Develop GTM Strategies: Define and execute go-to-market plans for new product launches and feature rollouts.
• Craft Messaging & Positioning: Build clear, user-centric messaging frameworks and strong value propositions tailored to different audience segments.
• User Communication: Lead end-to-end campaign messaging across platforms, ensuring consistent voice, tone, and impact.
• Content Creation: Create or oversee the production of high-quality marketing assets — pitch decks, landing pages, one-pagers, videos, creatives, and more.
• Storytelling & Brand Voice: Translate complex product features into engaging stories that inspire and educate.
• Market & User Insights: Deeply understand the target audience’s needs and behavior to inform messaging and product direction.
• Cross-functional Collaboration: Partner closely with product, growth, design, and sales teams to align marketing efforts with company goals.
• Performance Tracking: Measure the impact of marketing initiatives and optimize campaigns based on results and insights.

Qualifications:

• Experience: 2–3 years of relevant experience in product marketing or brand storytelling.
• Industry Fit: Background in edtech, consumer tech, digital content, B2C SaaS, or marketing agencies with a storytelling emphasis.

Required Skills:

• Strategic thinking with a bias for execution
• Outstanding storytelling and written communication skills
• Expertise in building marketing strategies and campaign messaging
• Strong understanding of user psychology and funnel behavior
• High-quality content creation across multiple formats
• Comfortable working in fast-paced, dynamic environments
• Collaborative and proactive mindset with ownership attitude

Core Skills:

• Experience working at an early-stage startup
• Hands-on involvement in product launches and growth initiatives
• Understanding of the learning journey in edtech products

Equal Opportunity Statement: