Product Marketing Manager

7 - 12 years

8 - 12 Lacs

Posted:2 days ago| Platform: Naukri logo

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Job Description

Job Title: Product Marketing Manager - Education, India


Company Overview:
Join the Adobe for Education K12 Product Marketing India team and be part of a mission to empower all students to be lifelong creators. We focus on driving proliferation and active use of Adobe tools, especially Adobe Express, within K12 classrooms and institutions. Our team shapes Adobe s K12 Education business strategy, influences product roadmap and priorities, drives product launches, crafts positioning and messaging, develops partnership opportunities, supports customer-facing teams, and aligns cross-functional teams around a common vision.

Position Overview:
We are seeking a strategically minded Product Marketing Manager for Education in India to capture the full extent of the large and exciting opportunity in K12 Education. In this role, youll work with the world-class Adobe for Education team to rethink and deliver the future of creativity for all learners.

Key Responsibilities:

Understand customer segments, wants, and behaviors through research and customer interviews to identify high-value use cases.
Create persuasive, technical content for marketing channels, sales collateral, and events.
Conduct pilots, alpha and beta testing with K12 teachers, students and admins to advise on product development priorities.
Manage programs for educators, including customer advisory boards and social activations.

Qualifications:

7+ years of experience; MBAs preferred
Education, education technology, and/or marketing experience in an enterprise technology or SaaS category preferred.
Proven analytical problem-solving skills with a hypothesis-driven approach.
Exceptional project management, communication, and writing skills.
Ability to communicate with and manage cross-department relationships.
Experience with field team enablement and marketing launch collateral development preferred

Note: This job description is intended to convey information essential to understanding the scope of the position and is not exhaustive. Duties may be added, deleted, or modified as the needs of the organization evolve.
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