Product Marketing Manager

As a Product Marketing Manager, you will be responsible for driving brand awareness and market positioning for our digital marketing solutions. Your role will involve crafting compelling messaging, leading go-to-market strategies, and collaborating with cross-functional teams to amplify brand visibility and engagement. You will develop and refine brand messaging to establish a strong market presence, ensuring consistent messaging across all marketing channels such as website, social media, and paid campaigns. Crafting compelling narratives that showcase our digital marketing expertise in aiding brands to grow will be a key focus. Your responsibilities will include developing and executing go-to-market strategies for brand promotion services, aligning them with market trends and business goals. Identifying key customer pain points and creating solutions-focused marketing strategies will be crucial to your success in this role. In addition, you will plan and execute marketing campaigns to promote our brand marketing services, collaborating with content, social media, and paid advertising teams to create impactful campaigns that enhance brand visibility. Leveraging SEO, influencer marketing, paid media, and content marketing strategies for brand promotion will be part of your daily tasks. You will conduct in-depth market research on trends, consumer behavior, and competitor strategies to refine brand messaging and optimize marketing campaigns. Using insights from your research, you will fine-tune strategies to stay ahead of the competition. Creating sales collateral, pitch decks, and case studies to support sales teams, as well as developing engaging thought leadership content like blogs, whitepapers, and webinars, will be essential in driving sales enablement and client engagement. Collaboration with business development teams to identify branding opportunities for clients will also be a part of your role. Tracking and measuring key performance indicators (KPIs) such as brand reach, engagement, and conversion rates, and using data-driven insights to optimize campaigns and improve ROI will be critical. You will utilize marketing automation and analytics tools like Google Analytics, HubSpot, SEMrush, etc., to refine strategies and drive success. This is a freelance position with a contract length of 12 months, offering a day shift schedule and performance bonus. The work location is in person.,